Predictions: Which Freelance Skills Will Be Most Valued In 2027?

As we enter Fiscal Year 2027, demand for the expertise, experience, energy and enthusiasm that Freelance professionals bring to for-profit and not-for-profit organizations around the world continues on an upward trend. Hiring rates of Freelance professionals climbed 44% above the average demand predicted by leading Freelance labor platforms. The market is projected to grow from $8.9 billion in 2026 to $21.97 billion by 2031, with a compound annual growth rate (CAGR) of 16.32%.

To state the obvious, the steady growth of Freelance labor has largely been fueled by the digital revolution, that has touched all aspects of how we live and work. Artificial Intelligence is the center of the universe now, generating a big demand for Freelance talent. In fact, there is a shortage of talent that possesses the necessary capability to evaluate AI readiness assessment, has a command of AI development expertise or machine learning engineering, or owns the desired fluency in prompt engineering. Other technology sectors that remain a magnet for Freelance talent are programming, from mobile app to software and web development, plus user experience (UX) and user interface (UI) specialists, cybersecurity and sustainability experts. These lucrative niches are predicted by leading Freelance labor sources to reach a CAGR of 16.32% during 2026 – 2031.

Niche to watch: supply chain and logistics

Another industry that has the potential to provide a strong demand for Freelance talent is the supply chain sector, which is expected to play a prominent role in hiring rates of independent labor in FY 2027. The global supply chain industry is entering a period of growth in FY 2027. After several years of sluggish hiring, companies are again expanding their capabilities across logistics, procurement, planning and manufacturing. Hiring managers are especially interested in Freelance professionals who have strong data analytics proficiency and environmental sustainability skills, along with sustainability and logistics experience that includes cross-functional expertise.45% of supply chain and logistics companies currently work with Freelance talent.

The quick acceptance and implementation of AI powered digital tools have enabled the use of robotics and workflow streamlining, for example, but there is an AI talent gap in the supply chain work force. These urgencies have compelled industry decision-makers to take advantage of the global, scalable, agile workforce available by way of the Freelance talent pool, which also delivers a cost-savings of 30% – 40% vs. full-time employees. The Bureau of Labor Statistics projects 11% growth in supply chain management jobs through 2030 .

Thanks for reading,

Kim

Image: © The New York Times/ Federico Rios Escobar. The container ship ZIM Newark (Germany) sails through the Panama Canal in July 2024

7 AI Tools Take Your Freelance Entity To The Top

If striking out on your own to launch a solo Freelance entity has progressed from interesting idea status to a Pinterest goal in development, you may be ready to explore a few specifics that will help you prepare to advance your plan from the Pinterest board to a functioning business entity. It is almost certain that you’ve considered how Artificial Intelligence-powered software and other digital tools can optimize your business operations. You’ll be happy to know that numerous AI-powered technological resources are readily available to help Freelance solopreneurs operate their one-person enterprise with an efficiency and impact that rivals larger organizations.

A 2026 report published by Upwork, the Freelance talent marketplace that serves both companies in search of knowledge economy workers and independent professionals whose business is to provide it and the digital communications provider Zoom, 91% of Freelance single owner business entities say that AI has reduced their routine administrative work and enabled 74% of respondents to scale without hiring full-time employees. In fact, many Freelance business owners view operating a single-person entity as an advantage that bakes in operational flexibility and strategic agility. When necessary, a Freelance solopreneur can turn to software-as-a-service AI agents and/or assistants, or hire a Freelance colleague whose expertise can be contracted on a per-project basis, to expertly manage whatever aspects of the project are outside of his/her wheelhouse. The Rise of the Solopreneur report, which surveyed nearly 3,000 respondents located in 48 states and participating in 12 industries, provides a window into how this entrepreneurial segment is building success and expanding its impact in the global labor force. For workers and companies alike, the rise of Freelance solopreneurs who strategically implement AI-powered tech resources demonstrates that the future of work may no longer be defined by the number of workers a company employs, but rather by the founder’s expertise.

The challenges once inherent in operating a business alone have steadily declined since the advent of tech advances that have become commonplace—cloud computing, e-commerce infrastructure, including secure online payment options, social media platforms and other marketing activities that promote the company and build the brand. Moreover, there are now Freelance marketplace platforms that facilitate the building of a vital client list. That’s all good, but life as a Freelance on-your-own business owner requires significant confidence and discipline, along with expertise in your field.

Being able to manage stress and stay motivated are a couple more must-have characteristics. You’ll also have to be ready to wear many hats, for example marketing, sales, customer service, accounting/finance and operations. Oh, yes, and as CEO, you are the face of the company. There’s no one else to delegate tasks to, so being incredibly resourceful, strategic in managing their time and all-around resilient are other qualities Freelance solopreneurs must live up to.

It can be successfully done if that is the way you want it! Below are a few technological resources that will help you stay on top of things and maintain a positive mindset while you do.

1. Financial Reporting and Analysis: AI-powered financial tools are foundational for sound decision-making that is informed by your company’s key performance metrics. AI powered financial tools can deliver timely, relevant perspectives to financial analysis and give eye-opening insights into what drives revenue and profit. However, AI financial tools are not one-size-fits-all and the service you choose must align with the your reporting and analysis needs. Predictive analytics for financial forecasting might be a priority.

2. Customer Relations Management: CRM integrates your marketing strategies with AI-powered technology and brings highly useful capabilities by using advanced analytics, market research and automation to deliver personalized customer experiences that increase sales conversions, increase customer loyalty, encourage repeat business and reduce churn. AI can enhance customer acquisition by facilitating targeted marketing campaigns, improving conversion through predictive analytics and making recommendations that help you optimize sales strategies. As well, CRM will ensure comprehensive customer service and a pleasantly memorable customer experience, by tracking and managing all customer touch points—for example, purchases and inquiries—to deliver consistent support.

3. Operations and Workflow Management: AI software systems are powerful tools that can, among other capabilities, streamline work processes and improve operational efficiency by mapping, automating and tracking your workflows to monitor your output and progress. An AI agent can also provide actionable recommendations to address critical operational issues and even augment or correct incomplete or inconsistent data, to help you obtain accurate insights and achieve informed decision-making. By training on historical data, AI models can quickly identify unusual patterns and outliers that might signal quality control issues. 

4. Sales/Marketing Funnel & Leadgen: AI-driven leadgen marketing/sales funnels are able to adjust timing, marketing or sales channels and personalized messages that respond to the behavior of prospective buyers In Real Time. Responsiveness is valuable to you because a lost lead is lost revenue. According to research by Mc Kinsey, adaptive AI-powered marketing/sales funnels reduce prospect drop-off and make a sale more likely. AI can manage customer relations management entries, qualify leads and even handle initial sales interactions via your AI-powered chatbot. AI lead qualification can ask the initial questions, score intent, tag high-quality leads and push the most promising prospects into your pipeline automatically.

Be sure to add a Follow-Up Agent, a software tool that automates the process of staying in touch so that promising leads are not lost due to insufficient follow-up. Instead of relying on manual reminders sent by you, the follow-up agent uses AI to “read” ongoing conversations and determine when and how to reach out, adapting the timing of follow-up and conversational tone depending on how the lead interacts. The system is designed to track engagement signals such as email opens, clicks, or unanswered messages. Based on this information, the follow-up agent does exactly that by composing personalized messages that reflect the context of the conversation and even the role of the recipient.

5. Content Strategy and Creation: AI can draft newsletters, blog posts, social media updates, marketing emails for campaigns and advertising copy, all tailored to specific audience segments and optimized for Search Engine Optimization. AI software can also analyze customer data to segment audiences and automate personalized marketing messages. A Content Repurposing Agent– will transform long-form content (blogs, YouTube, newsletters) into short clips that enable you to extract the full value of your strategies and messages and reinforce their impact by recycling it to the other platforms. Now you can produce social media posts, marketing emails—or even videos that feature you discussing key points of your message and what it means to customers—and using a script that’s inspired by the repurposing agent.

6. Graphic Design: AI is revolutionizing the design industry, making it possible for those who are not design professionals to produce credible graphic designs for your marketing materials that enhance personalization and improve engagement that promotes sales conversations. In a recent McKinsey Global Survey, 65% of participants noted their company regularly use generative AI—nearly double the percentage recorded 10 months before and 69% of marketing and other creative professionals believe AI-enhanced tools boost their team’s creativity. AI can generate numerous ideas and variations based on initial inputhelping graphic designers break through creative blocks and explore directions they might not have considered otherwise. AI is also lowering the barrier to entry for non-designers who need to produce visual content. User-friendly design assistants can guide novices through the creative process, offering suggestions and automating complex tasks. Take a look at some highly favored design software.

7. Cybersecurity & Data Privacy: Managing a primarily AI-driven business presents significant cybersecurity precautions. Small and medium-sized businesses, a category that includes Freelance solopreneurs, are more frequent targets of cybercrime than larger companies, industry research shows. The good news is agentic AI and AI agents are beefing up cybersecurity by automating decision-making. Not only will an AI-powered cybersecurity system enable dynamic access management by adjusting user access based on behavior and risk, in that way aligning with zero trust principles, but also agentic AI will continuously monitor activities, and reveal atypical patterns to identify and mitigate insider threats before they escalate.  Furthermore, agentic AI enhances workflow efficiency by automating tasks like alert triage and incident response, with applications in cybersecurity for autonomous threat detection and response (Lisowski, 2024). Organizations adopting agentic AI for security and governance are reporting significant benefits, including faster decision-making and improved risk management (Chiodi, 2025).

Thanks for reading,

Kim

Image: Freepik

Hit Back and Budget for Cybersecurity

Friends, it’s getting ugly in America. Criminal acts of every sort appear to be multiplying (or maybe the 24 hour news cycle makes it seem so?). Violent crimes are the most frightening and with good reason, but cybercrimes also victimize those who it touches, and create white collar violence for businesses and private citizens. Numerous sources can confirm that it is not my imagination that this pernicious crime is becoming more common and dangerous.

Earlier this month, nearly 280 million students at 8,8oo+ schools, who were in the midst of studying for final exams, were confronted with a ransomware data extortion attack aimed at Canvas learning management system. Students at Georgetown University, University of Pennsylvania, MIT, Harvard University, Duke University and Princeton University, plus Oxford University (UK) and schools in Australia, the EU and other US schools were impacted. Canvas went dark on May 1 and could not function until May 7, stranding students who were unable to submit assignments or study. The cybercrime syndicate threatened to leak student data—names, email addresses and student ID numbers, but not birthdays, government IDs, or passwords, which could not be accessed—unless Canvas made a payment. Instructure, the Canvas parent company, paid an undisclosed amount to the gang on May 12. Other noteworthy recent cybercrimes include a data breach at both booking.com (April 2026) and Dell Technologies (May 2026).

Cybersecurity Ventures estimates that cybercrime lost $10.5 trillion in 2025, making it a voracious, globally and universally impactful expense that continues to escalate Cybercrime To Cost The World $12.2 Trillion Annually By 2031. The average cost of a data breach in 2025 exceeded $4.4 million worldwide, but exceeded $10 million within the US, driven not just by clean-up expenses, but also costs associated with system downtime, legal fees, regulatory fines and diminished brand trust, as noted in Global Data Breach Costs Drop But Lack of AI Risk Mitigation Poses Problems, IBM Report Finds These numbers indicate a fundamental change: company failure now directly correlates with cybersecurity failure. The numerous disturbing reports unequivocally indicate that cyberthreats are not just occasional incidents, but an ongoing menace. Common cybercrimes that often target individuals include:

  • Digital skimming is the set-up for unauthorized use of your credit or debit card information; it is also a potential gateway for identity theft. A skimming scam is often impossible to detect until the fraudsters raid your credit or debit card at an ATM machine or use your money to splurge on an unauthorized shopping spree. Favorite skimming locations are point-of-sale terminals at gas stations and mobile commerce markets. E-commerce websites whose check-out page has loose security measures is another favorite portal for malware that enables the capture of credit or debit account numbers—and maybe other sensitive info as well. For in-person transactions tap your card when the option is available, rather than inserting your chip card into the terminal, to avoid using the magnetic stripe that exposes your name and account expiration date. Regarding online shopping, digital skimming of a website is essentially impossible to detect. An old-school work-around is to phone in your order and speak with a human sales associate (or virtual assistant) to guarantee that your order is legitimately processed. Another option is to ask your bank to generate a virtual credit card for you, a temporary card that’s linked to your card account. If a virtual card number is hacked by a skimmer, the number cannot be reused; also, you can deactivate the stolen virtual card without affecting the real card. You might also use Pay Pal, Google Pay, or Apple Pay for card purchases; they are digital wallets that use tokenized payment data and don’t transmit actual card numbers to the merchant. If an e-commerce site is compromised by a skimmer, the cybercriminal will be unable to obtain your card info. Finally, it’s a good idea to set-up instant notifications for all credit and debit card transactions and receive activity alerts via text message or mobile app. This won’t prevent skimming, but it will help you learn of unauthorized charges immediately so you can call customer service.
  • Phishing attacks are carried out by hackers who send emails that appear to originate from a trusted source. Obtaining usernames and passwords and asking you to download a file—which will contain malware—is the goal. There is a variation of this crime, known as spear phishing, when cybercriminals research targets to learn personal information and use it to craft relevant messages that is sent to targets as a way to build trust and more easily persuade them to drop their guard and enable the scam. The best way to avoid a phishing attack is to pay attention to the sender’s email address. For example, if your city or town appears to be the sender of an email that asks you to reply by sending your payment card number to settle a certain municipal bill, maybe a water or tax bill, remember that the email address will be .gov and not .com, or .biz., for example.
  • Are you a robot? Now there’s a Captcha scam prowling through our digital networks, lying in wait for compliant targets who are just trying to log onto a website. The goal is to introduce a virus to your computer by installing malware that will allow cybercriminals to obtain access to all manner of sensitive information, from your workplace or personal email logins to your financial account credentials, such as crypto-currency wallets and other payment system info. The Captcha cybercrime can even hijack your browser and subject you to an avalanche of pop-up ads and other online annoyances. If Captcha asks you to not only check the box and verify that you are not a robot, but also asks you to press a sequence of keys, open a “run” box, or copy/paste a code, it is a scam. Close the window and disconnect from Wi-Fi immediately.
  • Social engineering is a growing enabler of cybercrime. Basically, the hackers ask you to open the door and let them in. Social engineering is a form of psychological manipulation used to control a targeted individual. It employs universal human traits such as trust, curiosity, fear, politeness and deferring to perceived authority to trick individuals into revealing sensitive information or performing actions that compromise security—because they think they should. Phishing and spear phishing are examples of the con. Cybercriminals have figured out that human beings are the weakest link in the security system; it’s easier to trick someone into providing sensitive information than it is to locate security gaps in computer systems. Attackers use a variety of social platforms and other methods to engage in deceptive behavior that’s devised to hoodwink unsuspecting victims. The hackers encourage, or even coerce, their targets into disclosing restricted credentials and other sensitive data to obtain access to devices, digital information, or company facilities. 

Advances in digital technologies have, unfortunately, facilitated the emergence of increasingly creative cybercrime syndicates. What was once often a “belt + suspenders” strategy implemented by the more prudent business owners, comprehensive cybersecurity measures are now a must-have component of an effective risk management strategy. Today, a robust cybersecurity defense is not only an operational competitive advantage that promotes organizational resilience, but also a strategy that strengthens the brand reputation by protecting both organizational and customer data. Going forward, companies of every size must accept that cybersecurity is now a standard business expense. As per Andrew Rinaldi, co-founder at Defendify, a cybersecurity provider, an overview of common cybercrimes that target organizations are:

Denial-of-Service (DoS) and distributed-denial-of-service (DDoS) attacks

A Denial-of-Service attack overwhelms your device or company network operating ability and prevents legitimate users from accessing the system. The DoS attack bombards the victim with a flood of traffic or information designed to crash the system. Unlike other types of hacking, DoS attacks are usually initiated by an aggressive competitor who uses the attack to disrupt your website and gain an advantage. Another DoS attack motivation could serve as a diversion for an even more damaging cyberattack, such as a ransomware takeover. A DDoS attack is a ratcheted-up DoS attack, intensified by launching the takeover from multiple host computers. This type of attack overwhelms a company’s website or online service and causes it to malfunction and otherwise become inaccessible.

Man-in-the-Middle (MITM) attacks

An MITM attack occurs when hackers literally insert themselves between the user and the services s/he intends to interact with. The MITM cyberattacker intercepts communication between the user and the platform by imitating the website and hijacking online activity—think eavesdropping. In some cases, email conversations can be intercepted and altered, if the attacker decides to control the conversation. Obtaining the ability to make unauthorized purchases by stealing credit and debit card account numbers and other financial credentials that may include identity theft is the usual motive. Unfortunately, no single method can prevent all types of MITM attacks. However, requesting that site users choose strong passwords, requiring multi-factor authentication for user login and using a virtual private network (VPN) to encrypt network traffic and avoiding the use of unsecured public Wi-Fi service.

 Drive-by-download attacks

These attacks have the ability to spread malware throughout a wide geographic area. In this scenario, the cyberattacker digitally tracks insecure websites that are susceptible to hacking and inserts the malicious code into vulnerable sites. When an unsuspecting website visitor accesses the infected site, s/he might unintentionally download and install malicious code or be redirected to a fraudulent site created by the attacker. Unlike other types of cyberthreats, a drive-by download doesn’t require the user to take an action, like clicking a button or opening an email, to be infected. All you have to do is visit a website—yikes!

The best way to prevent this type of attack is to keep their internet browsers and operating systems updated and avoid insecure websites, whenever possible. The drive-by is yet another reason to speak with a website security expert to obtain a vulnerability assessment and discuss what you can do to preserve the functioning of your website, the privacy of your data, the trust of your customers and the integrity of your brand.

Ransomware

Ransomware is the leading cyberthreat in the world. As of 4Q2025, 24% reported a ransomware attack, up from 18.6% in 2024. The rise of ransomware cybercrimes is driven by artificial intelligence and the increasing sophistication of phishing schemes. Phishing is the leading attack vector of ransomware cyberattacks and 46% of the ransomware targets confirmed that a phishing attack led the way. Stolen credentials accounted for another 25% of ransomware attacks.

Ransomware continues to become more user-friendly and sophisticated, most recently with the availability of (are you ready for this?) Ransomware-as-a-Service, which allows less technically gifted criminals to carry out attacks, enabled by deepfake technology that makes it easier to outwit security systems. Furthermore, new and more anonymous cryptocurrencies have made it easier to transfer, launder and spend the ransom money without being traced. To coax targets to pay up, hackers commonly resort to various threat campaigns, such as data theft and public disclosure. See the Canvas ransomware attack that hijacked final exams and papers.

Agentic cyberattack


AI agents help hackers to launch more sophisticated and damaging attacks by making it easier to identify weaknesses in cybersecurity systems. Unlike traditional attacks that rely on humans to make decisions and coordinate the action, agentic cyberattacks use agentic AI systems that mimic human decision‑making—only better. AI agents can operate with limited human supervision and also adapt to changing circumstances in real time. Often, multiple AI agents work together, with each handling different tasks. Meaning, an AI agent can carry out the cyberattack. It can execute complex, multi‑stage attacks faster and more consistently than human teams and its ability to quickly adapt makes detection harder, because the attack strategy can change dynamically IRT, if necessary.

On the defense side, Agentic AI and AI agents are beefing up cybersecurity by automating decision-making and adapting to evolving threats (Columbus, 2025). AI systems enable dynamic access management by adjusting user access based on behavior and risk, aligning with zero trust principles—that is, no social engineering con games. Additionally, agentic AI continuously monitors activities, identifying anomalous patterns to detect and mitigate insider threats before they escalate.  Agentic AI enhances workflow efficiency by automating tasks like alert triage and incident response, with applications in cybersecurity for autonomous threat detection and response (Lisowski, 2024). Organizations adopting agentic AI for security and governance are reporting significant benefits, including faster decision-making and improved risk management (Chiodi, 2025).

Deepfake and synthetic cyberattacks
Attackers increasingly use deepfake audio and video to impersonate trusted individuals to gain access to secure systems—more evidence of social engineering. Deepfake video and Generative AI have introduced new risks by making impersonation and fraud more difficult to recognize. The technological advances have given rise to a growing underground economy that offers Deepfake- as-a-Service to cybercriminals by creating customized audio and/or video clips that impersonate requested high-ranking trusted targets who can “authorize” the crime.

In other words, phishing campaigns are now trending toward workflows. for example, a bank manager wired $35 million after receiving a call from a director at the bank, whose “voice”—which in reality was an AI clone that gained trust by way of forged emails—he thought he recognized. Financial approvals, vendor onboarding, contract renewals, payroll changes and legal sign-offs are especially vulnerable to deepfake attacks. These workflows often assume legitimacy because they are frequent requests and time-sensitive. Instead of sending a single malicious email, deepfake attackers simulate full conversations. They build rapport. They reference previous messages. Over time, they can create a narrative that feels real. These conversations are all-too-often able to position the ultimate request—the crime—as simply doing your job. Deepfake phishing and synthetic cyberattacks succeed because the scam avoids obvious red flags. Content doesn’t read as malicious. Sender email looks legit. Context makes sense. Nothing seems suspicious.

Assess and implement your cybersecurity needs

Small and medium-sized businesses, a category that includes Freelance professionals, are more frequent targets of cybercrime than larger companies, industry research shows. The hackers know that smaller organizations often do not have the funds to install a sophisticated cybersecurity system (per social engineering). Because the devil never sleeps, you must realize that it is time for Freelancers and SMB owners to provide a line item budget for cybersecurity. Finding that budget may be a stretch but compared to the cost incurred if the unthinkable happens, the additional expense will seem quite reasonable. Take a look at your P & L to see where you might be able to trim an expense. Better still, brainstorm how you might be able to increase monthly revenue, if only modestly. Research cybersecurity providers to receive an assessment of your digital system and pricing info. The time to act is now, before the bad guys (and gals) discover your business.

Thanks for reading,

Kim

Image: © Gorodenkoff Productions for iStock

Revolutionize Your Email Marketing Campaigns

How many times over the past 10 years have B2B marketing experts declared email marketing dead? Oh, well—sometimes experts project their own feelings onto those whose behaviors they’ve been charged to study and predict. The experts, it seems, and not the customers, were ready to move on but like a cat, email marketing has nine lives. B2B email marketing in 2025 continued to earn the trust of customers and prospects and produced a confidence-boosting performance for marketers. The median B2B open rate reached 36.7%–42.35% , an increase from 34.2% in 2024, according to data from VerifiedEmail.

Email marketing continues to deliver exceptional return on investment of $36–$42 per $1 spent as of 2025, as reported by data published by Los Angeles, CA based VerifiedEmail and outperforming all digital marketing channels by 4–5x. Bold text, eye-catching images, interactive content and an irresistible subject line are how email marketers capture the attention of intended readers.

AI tools optimize performance of an evergreen marketing resource

A 2025 Boston Consulting Group survey of 251 marketing professionals concluded that 33% of survey respondents regularly use generative AI tools and 92% of respondents feel optimistic or very optimistic about the creative potential of GenAI over the next two to three years. GenAI tools like ChatGPT, the AI-powered chatbot developed by OpenAI and the AI-powered search engine Perplexity are primarily used to write articles and create images that accompany social media posts. Email marketers are finding inspiration in those capabilities and are off to a good start with AI technology. According to Salesforce research, AI is positioned to greatly enhance the impact of email marketing:

  • Managing campaigns: AI helps marketers understand which elements of an email campaign are effective and which do not resonate.
  • Content creation: GenAI platforms will support the text outline and compose the narrative, as well as edit your copy and also create the images that supply visual context to your marketing message.
  • Brainstorming: Marketers can use AI to jumpstart creativity and elevate the quality of the text you produce and help you to more efficiently produce the irresistible subject lines, eye-catching images and, most importantly, compelling topics that build the audience for marketing emails that deliver your newsletters.
  • Scaling output: AI can speed up completion of the normally time-consuming functions listed above—finding the right subject line, composing newsletter text, producing an image that enhances your text and, icing on the cake, analyzing the performance of your email marketing campaigns.

Getting in, getting noticed, getting opened

The volume of daily emails received by a working adult is often overwhelming and most inboxes are inundated with messages both business and personal. Nevertheless, the response to email marketing remains robust, propelled by the value and trust conveyed in highly targeted, personalized marketing messages that address the needs and priorities of decision-makers.

Still, recipients are inclined to require opt-in permission to control their email deluge. A double opt-in protocol that asks subscribers to both agree to accept your emails and also include another security layer by adding your company email address to his/her trusted contact list, your emails might still be blocked by spam filters. The unintended consequence is that 22% of permissioned email fails to reach subscriber inboxes.

Furthermore, like a determined salmon swimming upstream, reaching subscriber inboxes is only Step One in your marketing email’s journey. Step Two for email marketers is to prepare for how the email will be received and noticed by subscribers. Research indicates that as of 2025, 55% of email is opened on mobile devices, that is, smart phone or tablet. Responsive design is therefore required for your marketing emails. Furthermore, mobile devices allow only a limited view of the email subject line. Just first 40 characters of a subject line are visible on the iPhone email app.

Those 40 characters have a big responsibility. Marketers are advised to be very selective about what those 40 characters communicate to potential readers. Then again, shorter subject lines consistently outperform longer ones. The email marketing experts at Constant Contact point out that that all aspects of your email content—format, text and images—must be considered and optimal email design for different mobile devices may not be uniform.

An intriguing discovery is that including an emoji in the subject line can increase open rate by 56%. Still, a subject line that is considered relevant will likely be the more persuasive strategy for intended readers. Finally, there is the most important ingredient in this recipe and that is email content. The open and click through rates depend on the content delivered in the email. The subscriber has to feel that the subject you’ll cover—whether it’s a special offer, an announcement of some sort, or a hot industry topic—must be relevant and timely.

Email segmentation is the new normal

Email segmentation, along with email marketing automation, has been one of the biggest digital marketing trends over the last few years. Email segmentation has moved from what was considered an “advanced feature” to a capability that basically all email service provider platforms offer because basically all email marketers want to use segmentation in their email marketing campaigns to enhance the ROI.

Recent studies have found that 33% of companies segment their audiences for marketing campaigns and 20% send customer-specific emails. In fact, researchers at VerifiedEmail report a pronounced shift from email volume to email relevance that’s revealed the highest-performing campaigns send fewer emails to more precisely segmented (targeted) audiences and achieve 30% higher open rates and 50% higher click-through rates. These findings suggest that email marketers create customer personae and use data from those profiles to segment audiences and more effectively target the campaign content they will receive. Hyper -personalized marketing content has been shown to produce as much as a six-fold increase in transaction rate. In addition to producing increased sales revenue, the data further suggests that segmentation can boost recipient engagement as well. An industry study by MailChimp found that segmented campaigns lead to an average of 14% greater open rates and 100% greater clickthrough rates. Keep in mind that this happens when fewer, hyper-personalized emails are sent—I’m sure you’ll agree that limiting your marketing emails increases the value of those you do send and works to limit your unsubscribe rate.

Listen up—email marketing experts know that CTR matters more than the email open rate. VerifiedEmail spills the tea and points out that in our privacy-restricted era, CTR represents the most reliable engagement signal—it requires deliberate action rather than passive preview. Top-quartile email campaigns achieve 6%–10% CTR with diligent segmentation and AI- augmented personalization.

Get started by choosing the right email marketing eervice

Many marketers face the same challenge—they want to send marketing emails, grow their customer list and audience, plus automate and segment email campaigns without spending hours on design or technical setup. Furthermore, you may get stuck with the grunt work of performing manual data transfers risk to add list names and profile info if the software you use doesn’t integrate with the software used by your customer relations management service. You might also be limited in the number of marketing emails you can send. Or maybe you’ll eventually become dissatisfied with the generic designs that do not enhance your brand.

In other words, it will be worth your time to investigate and compare ESP software plans to identify the right platform for your needs. The right platform will save time and aggravation. It will simplify your workflow, encourage customer engagement, increase your campaign conversion rate and make your brand memorable in the best ways.

The price range of ESP plans varies significantly, depending on the level of service you’d like to have. There are even free plans that most likely will limit your number of email campaigns per day or month, a low-cost plan that could cost perhaps $5 to $10 per month, with limited campaign sends and size of the contact list, could be a good way for a Freelance professional to get started and access the benefits of email marketing. The average cost of email marketing platforms for up to 500 contacts is around $20 per month. Choosing the best platform won’t be complicated if you focus on the features that matter most. A list of typical services that marketers use is below. Next, you can start your ESP research here with this credible list of recommended email platforms Forbes Magazine in January 2026

1. Send volume. Pick a platform with send limits and pricing that match your current and future email marketing plans. Don’t overpay for features you won’t use or hit limits too soon.

2. Easy platform migration. Make sure it’s easy to migrate your customer data from your old system. The less time you spend moving contacts, the sooner you can get back to marketing.

3. Seamless integrations. Look for software that works with your CRM, online store, and even social media. This makes it easier to retarget leads and keep your marketing efforts connected.

4. User-friendly design tools. Choose a platform with drag-and-drop editors and customizable templates. You shouldn’t need a designer or coder to build beautiful emails.

5. Automation & AI. Advanced platforms let you automate email workflows, like sending follow-ups based on opens or clicks. AI can help predict the best times to send emails, write subject lines, or even suggest content.

6. Customization & branding. Free or cheap plans often include the platform’s logo on your emails. Invest in a plan that lets you add your branding, so your business looks professional.

7. Analytics. Basic reports should track open rates, click-through rates, and conversions. A/B testing tools can show you what’s working and where to improve.

Thanks for reading,

Kim

Image: © Getty Images. Burning Blue Email

2026 Tech Trends Whisper in Your Ear

Freelance professional are not only happily engrossed in performing paid client work; you must simultaneously perform labor that is unpaid—not yet— searching for more work. Ambitious Freelancers are networking to maintain visibility and participating in activities that showcase your professional chops, such as appearing on webinars and podcasts and publishing a blog or newsletter. Your core business development strategy is to convince prospects of your ability to consistently produce the deliverables they need when planning to hire a Freelance worker in your professional category. But in addition to carrying out your revenue producing strategies, the often unspoken role of a Freelance professional is that of small business owner.

As you work both hard and smart to develop and maintain a thriving client roster that generates your preferred number of billable hours and bottom-line revenue, you can never lose sight of the responsibility for managing and optimizing all aspects of business operations. Therefore, it comes as no surprise that staying abreast of major developments in the constantly evolving B2B technology sector is a significant portion of your business management obligations. Dozens of technology tools have been brought to market over the past three or four years and it is certain that one or more potential is capable of creating operational efficiencies in the back-office operations that support your accounting, contract management, lead generation, email marketing, or client onboarding, for example. Time and/or money could be saved, clients will become more satisfied with the after-sales support and other customer service functions you will seamlessly deliver. Even if you are by nature a late adopter, let 2026 be the year that you introduce at least one innovate and undeniably practical technology tools to make a positive impact on your business operations.

Responsible decision-making can only take place when trustworthy information is available; you can keep up with emerging technologies by simply paying attention. Speed read articles and watch videos to learn about new tech products so that you can assess their potential relevance for your organization. You may already be familiar with the sites TechCrunch and Wired and may also find them informative.

While researching, keep this question in mind—does it appear that incorporating this technology will enable you to expand your business success by capitalizing on the outcomes and results it is expected to produce? You already know that most newly released tech products are outside the scope of your needs and budget but as a new year approaches, consider that late adopters often find that they’re leaving money on the table by ignoring technology advancements. Your perspective must always be big-picture and long-term.

Finally, to fully access the intended usefulness of your new technology tool, it must be integrated into your workflow. If you have an employee, develop a strategy to encourage buy-in of the tech tool’s purpose and benefits, so that this new resource will become part of your company culture—how things are done now. Be strategic as you evaluate tech-enabled upgrades you might like to introduce. Below are areas where recently released technology tools could enhance your business operations.

Use emerging tech for leadgen and marketing

The days of cold calling have all but faded away. The gold standard of B2B lead generation in 2026 and beyond is powered by AI-driven tools that enable targeted personalization and feature text, audio and video marketing content, product demos, case studies or testimonials and even live streaming that allows prospects to interact with your company in real time. AI has transformed B2B leadgen to enable marketing campaign activities to deeply engage prospects, a capability that results in higher sales conversion rates.

AI-powered leadgen tools enhance your marketing funnel by analyzing prospect behavior and interaction data to identify to identify and nurture top-quality leads—while complying with current privacy regulations and best practices. By addressing prospects’ specific needs and challenges, you will be able to design marketing campaigns that truly resonate and deliver. As marketplace competition intensifies and customer demands become more exacting, Freelancers in the B2B sector may discover promising benefits in tech innovations.

Account-based marketing has revolutionized the way B2B leadgen by identifying a more narrow swath of high-value prospective client leads rather than reaching out to a less dicrete audience. ABM delivers customized information to key decision-makers, which often leads to better sales conversion rates and smarter use of your resources. ABM uses a precise, data-driven strategy and takes a deep dive into target lead profiles, cross-department priorities and key insights. ABM tactics include:

  • Personalized Outreach: Creating tailored marketing campaigns for individual accounts based on the industry, whose messages will acknowledge client pain points, business goals and other priorities.
  • Custom Content: Developing case studies and presentations that address the challenges of target accounts. Providing relevant educational content, which is one of the most effective ways to attract and nurture B2B leads. Instead of pushing a sales message, content marketing educates by providing useful insights, industry best practices and potential solutions that facilitate informed decisions that yield good results. By addressing typical pain points and offering effective solutions, Freelancers can build trust and position themselves as a partner and go-to resource.
  • AI-powered opportunity identification: Growth leaders in B2B sales are using AI to find new niche, potentially lucrative markets.
  • Value-based AI-enabled pricing: B2B companies are using tech innovations to more comprehensively define value, as they gravitate toward dynamic models that can automate pricing models that are personalized to attract discrete customer segments.
  • Customer Relations Management: Automation software tools will help you analyze customer data, industry trends and competitor behavior to identify accounts that have the most sales potential for you.
  • Search Engine Optimization: SEO is a foundational lead generation strategy that helps B2B companies attract high-quality leads by improving their visibility in search results. When potential customers search for industry solutions, thought leadership content, or service providers, for example, a robust SEO strategy can ensure that your business appears at the right time. By consistently optimizing for search engines and user experience, your Freelance entity can attract a steady flow of organic leads who are actively seeking solutions, thus making SEO one of the most cost-effective B2B leadgen strategies. By optimizing website content, technical website structure and backlink profiles, your business can drive organic traffic and generate leads that convert to paying customers. SEO tactics for B2B lead generation include Keyword Optimization, that is, targeting high-intent search terms that align with buyer needs and search behavior and On-Page and Technical SEO, that is, improving page speed, site structure and mobile usability to enhance search performance.

Use emerging tech to improve the customer experience

Customer experience can be defined as the impression that customers and prospects have of your brand—the company, its products and services and, by extension, you—as they move through your company’s buyer’s journey. Each touchpoint on the journey is an opportunity to create a confidence-building impression that contributes to a satisfying and memorable customer experience. The presentation of an excellent customer experience has for some customers become non-negotiable and in fact, a customer experience that’s perceived as exceptional for some customers outweighs the importance of pricing. B2B customers are responding more like B2C shoppers and adopting many more consumer-like behaviors, e.g., seeking more robust buying experiences.

Include operating with a thoughtful strategy, delivering effective value propositions, optimizing for a wide variety of channels, and sustaining growth. But to stay on the front foot, B2B sales organizations can leverage technology to find the right markets while discovering, retaining, and delighting customers across all channels. Today’s leaders understand the value of embracing innovation and using cutting-edge technology to execute strategies. McKinsey’s latest B2B Pulse Survey reveals a widespread willingness to adopt advanced digital solutions,  yet only 20 % of respondents say they have consistently implemented technologies that fuel outsize growth. 

An exceptionally positive customer experience is a powerful differentiator that can drive revenue and brand loyalty. According to a 2025 Zendesk CX Trends Report, 60% of customers have purchased a service or product from one brand rather than another based on the customer experience they expect to encounter. A 2017 World Economic Forum report predicts that your customers will obtain “more choices and control than ever before” over the next decade thanks to technological advances.

To distinguish your company from competitors in the crowd, Freelancers would be wise to explore and evaluate tech innovations as a way to optimize your operations and appeal to the evolving demands of your clients and prospects. An exceptional customer experience will prioritize:

  • Personalization–Tailor services and communications to respond to individual customer preferences and purchase history
  • Efficiency–streamlined, fast and accurate delivery of service
  • Consistency–Provide a predictable and comforting level of product performance and service
  • Empathy–Show customers that you feel genuine concern for their needs and perspective by actively listening and recommending solutions that your services or products can provide
  • Communication–Provide customers with accurate and timely information
  • Feedback–Provide methods for customers to comment or request assistance and demonstrate that you value their input

Use the new technology to make available a customer experience platform for your company so that you can account for all client and prospect interactions with your company, from the first viewings of your website to advancing through your buyer’s journey to become a qualified lead, to making a purchase and becoming a full-fledged customer and culminating with post-sale support activities. Click here to view options.

Thanks for reading,

Kim

Image: © Gamutstockimagespvtltd

Client Onboarding Best Practices

It’s official—the contract is signed and you have a new client! You’re super-excited about commencing work on an interesting project. It’s game on and time to put your best foot forward. As you stand at the threshold of this new opportunity, are you thinking about how you might create a 5-star first impression of yourself and your company? Consider this—you can devise a unique protocol for new (or returning) clients that when implemented will showcase the professionalism of your organization and also officially welcome clients and make them feel confident and even more pleased with the decision to hire you.

Developing a standard procedure that welcomes new clients to your company and inaugurates the working relationship is a practice tailor-made to cast your company in a favorable light. You are already familiar with the ritual of clients asking you to provide certain information when a working relationship begins, in particular your Social Security or Employer Identification Number, mailing address or bank account and routing numbers. Launching your new client protocol will enable you to reciprocate with a process that communicates the competence and sophistication of your business practices. Implementing your new client welcoming strategy will distinguish your organization from competitors and also create conditions for a working relationship that will likely to meet or exceed client expectations.

Right out of the gate, you’ll show clients that they are in good hands, that you’ve got this. It is imperative that Freelancers who operate in the B2B sector present to clients an environment of pleasant and welcoming efficiency that validates the decision to do business with your organization as it walks both parties toward the launch of project work. Demonstrating that dependability and attention to detail are inherent in your organization (i.e., your brand) as you prepare to start project work makes a powerful statement. Clients will recognize that you are capable of managing all aspects of the project and the working relationship, from successful completion of the assignment, to providing excellent customer service assistance, such as making adjustments to address individual client needs or after-sale support and training.

This welcoming process that forward-thinking organization leaders present to clients is called onboarding. Onboarding can be described as a road map that guides new clients through a standardized mutual introduction that’s conducted in advance of starting the project work. Onboarding may also include an after-sale product or service walk-through to ensure clients understand how to optimally use the product or service purchased and review how to bring about the expected solutions. The primary purpose of onboarding is to anticipate and address the most frequent client questions and eliminate miscommunication that may lead to frustration or disappointment with the purchase. A personalized and seamlessly executed onboarding process makes clients feel supported, confident and ready to derive value from the fulfillment of the project work or use of the product or service purchased. Good onboarding makes good business.

Onboarding is credited with increasing client lifetime revenue value—the total revenue you can expect to generate from doing business with a customer during the business relationship. A well-designed and implemented onboarding process enhances client satisfaction and is thought to increase client loyalty, stimulate repeat business and referrals and minimize client churn. Effective onboarding is recognized as a competitive advantage that accesses significant benefits (see below). See also suggestions of potentially useful elements of a B2B onboarding process.

  • Establish a positive and productive working relationship with clients
  • Step One for building the foundation of a successful customer retention strategy
  • Showcase your competence, professionalism and efficiency
  • Enhance your company brand

Schedule a videoconference call or face2face meeting

Within one business day of signing the project contract, schedule a videoconference or face2face meeting with the client’s project leader. This will be your first onboarding gesture, a standard business etiquette courtesy that enables you to meet the client’s project contact (who may not be the person who signed the contract on behalf of the client’s company) and express how pleased and excited you are to work with him/her. Once the pleasantries have taken place, you and the client contact can discuss how to initiate the project work or, if the client purchased a product, e.g., a software service, you will facilitate a tutorial (after-sale support) to ensure that the client will be comfortable using the product.

Because onboarding exists to give the working relationship a smooth and efficient start that is inclined to culminate in favorable results, you’ll want to immediately confirm your access to whatever resources will be integral to efficiently and successfully performing the work. As well, make certain that you clarify the role and responsibilities and availability of your client contact. Confirmation of the project timeline, project milestones and payments linked to achieving the milestones is also best done during the initial meeting with your client contact. Another agenda item is to ask the client contact to describe what a successfully completed project will look like. The answer will confirm what you must deliver to meet or exceed client expectations. Take notes to ensure that you fully understand all metrics the client will use to define success.

After reviewing the important points made, send an email to your client contact to memorialize everyone’s understanding and complete the onboarding process. Your client will be certain to appreciate your attention to his/her needs. Make it obvious that your goal is to produce excellent work that positions the client to look good to the higher-ups at his/ her company. As a final client onboarding gesture, assemble a few branded swag items if you have any, e.g., pens, note pads, tote bags, water bottles and the like, and ship them to your client’s office.

B2B Onboarding Software

To make your onboarding process smoother, there are effective and affordable digital tools that you might want to research. The tools can function as a Freelancer’s onboarding assistants that save you time, keep things organized and achieve the important goal of making clients feel supported every step of the working relationship. Here are B2B onboarding software options to research.

  • Sending welcome emails, scheduling meetings and assigning tasks can be done automatically.
  • You’ll always know where the client is during the onboarding journey and if they need extra help.
  • Receive feedback data on how clients are engaging with your onboarding process, so you can identify sticking points and improve your process over time.

Happy 4th of July and thanks for reading,

Kim

Photograph: © International Churchill Society. Cunard Line’s RMS Queen Mary made her maiden ocean voyage in May 1936, sailing from Southampton, England and docking in New York City.

Let’s Optimize Your Website Chatbot

Over the past several years, you’ve most likely noticed that chatbots have become a standard feature, particularly on corporate websites. Whether the user is a prospect on a buyer’s journey, searching for basic product info, or a customer looking to resolve a (hopefully!) quick service request, maybe an exchange or return, experimenting with the generative AI powered resource known as chatbot seems reasonable to many. After all, if it appears that you’ll be able to transact your business more quickly and easily, why not give it a try?

But unfortunately, many users have been disappointed by what they expected would be a good experience with a time-saving new technology. A survey conducted in 2023 found that while 68% of business website visitors have interacted with a chatbot just 35% agree that most of the time, the chatbot helped them achieve their mission. Meanwhile, 77% of users felt their chatbot experience was frustrating.

Duly noted but nevertheless, the corporate bosses are determined to making GenAI adoption a success. They’ve decided that chatbots are the future and the future is now; they envision chatbot as the portal where customers and prospects will access product information, register complaints and obtain refunds or exchanges—all without the assistance of the company’s (paid) employees, BTW.

The bosses are fully aware that these often mundane interactions are critical to customer satisfaction and loyalty, brand image and sales but as of now, users are reporting that their chatbot interactions are lacking. The 2023 survey referenced above also showed that 88% of business website visitors would rather speak with a human customer service agent via telephone when seeking information or resolving a problem, clearly indicating that today’s chatbot is in need of refinement. The current fixes don’t always work, according to users, resulting in what could be a great resource to come up short because the solutions that users want aren’t programmed into the thing. If the corporate champions of generative AI chatbots would like to realize its full value—and I suspect that even disappointed users would agree that the potential value of generative AI chatbot is considerable—the customer experience must be prioritized when programming and implementing the technology.

Customer service and IT teams are on notice to fix chatbot problems and fortunately, they are beginning to realize that the chatbot challenge isn’t primarily technological—it’s psychological. It seems obvious that chatbot developers would be greatly assisted by researching and verifying the solutions that users want and their expectations regarding the overall chatbot experience. In a 2024 survey, 85% of customer service leaders reported that they are currently exploring more user-friendly chatbot solutions.

So, Freelancer friend—does your website have a chatbot or have you, like me, hesitated to adopt a resource that ought to be a good thing, but your own user experience with the technology hasn’t lived up to your expectations? Or maybe those of you who have installed a website or social media chatbot might like to improve the experience? If you’d like to refine the responses, visit the Frequently Asked Questions document, which is the knowledge base for the chatbot. You’ll be able to make edits there and the chatbot will integrate the new information in its responses. Below are enhancements you may want to incorporate as you work to optimize your company’s chatbot experience and facilitate user satisfaction, enhance the perception of your brand and drive sales.

Conversational tone preferred

Research has shown that up to 35%  of customers behave differently when interacting with chatbots, as compared to a human agent, because interacting with a machine feels less personal. Make your chatbot communications more personal and welcoming by programming the system to respond like a friendly and efficient human customer service agent. A conversational yet professional tone, appropriate expressions of empathy (“I’m sorry to hear that”) and giving other common responses that (“How does that sound?”) can encourage users to feel comfortable and trust their chatbot interaction, behaviors that contribute to a positive customer experience. Also, creating a human-like avatar and giving it a name makes users feel that your chatbot is more relatable and trustworthy.

Your chatbot can even “learn” to give understated compliments that can discreetly recommend purchases. In fact, many customers respond favorably to gentle endorsement of their choices (“Yes, this tie will look both fashionable and professional”) and up to 12.5% are inclined to accept chatbot purchasing recommendations. Still, be aware that attempting to make your chatbot too chummy by programming in what can be perceived as false flattery and a turn-off. Overly personal language triggers suspicion and makes customers feel manipulated. Keep the compliments fact-based, professional and aligned with the professional tone that customers expect from a chatbot.

Customers in a hurry want just the facts

Customers who are in a hurry, or those who are upset and feeling that expectations have not been met, just want to fix their problem, quickly and satisfactorily. Feelings of disappointment and frustration override the preference toward human-like chatbot responses. Research has found that dissatisfied customers were 23% less satisfied when met with conversational chatbot “empathy” when there is a problem to fix. At those times, customers prefer a straightforward, all-business chatbot interaction that is fast and efficient.

Furthermore, conversational responses can raise expectations and inadvertently heighten frustration if chatbot responses do not quickly and accurately produce problem resolution. It will be useful to program your chatbot to shift into all-business mode and respond quickly and clearly when frustration or urgency are detected. In high-stress situations, it’s better to not seem “human” at all.

Advertise accuracy

Advertising the potential benefits of using your chatbot is a good thing! Let visitors to your website or social media sites know that your chatbot is able to quickly and correctly answer questions and solve problems, save time and make accessing information easy. Broadcasting the likelihood of success generates the expectation of a positive experience, promotes trust in the chatbot and encourages customers and prospects to take a chance with your chatbot. Inviting website visitors to “try it, you’ll like it” can potentially increase chatbot engagement by up to 22%, according to a 2021 study.

This point was reinforced in another 2023 study of chatbot interactions that revealed when users engaged in identical conversations with human customer service agents and the chatbot, 8.5% reported they were less satisfied after using the chatbot. But when chatbot benefits were highlighted, for example, announcing 24/7 service availability, 37% of that same subject group reported they were more satisfied with the chatbot than with the slower, and less-available, human agents. Give your chatbot an enthusiastic endorsement and you’ll encourage its use.

Getting better all the time

The best way to improve the performance and acceptance of your chatbot is to help it get “smarter”. Research shows that users were up to 17% more likely to accept the chatbot’s suggestions when told that the chatbot is on a continuous learning curve and is not limited by a static algorithm that’s upgraded only intermittently. It seems a chatbot that’s “enrolled” in ongoing continuing education is favored over a presumably knowledgeable human customer service agent.

In other words, tell the world that your chatbot is always being improved with the ongoing addition of new information and user feedback. It’s like working with an enthusiastic young intern—users may be inclined to forgive occasional small errors and appreciate that each interaction will be better than the last. Without this explanation, some users might have limited confidence in this resource (perhaps a result of underwhelming, if not disappointing, chatbot experiences on other sites). Make the effort to optimize how your chatbot communicates by training the technology to deliver customer service that meets, or exceeds, user expectations. Finally, know that it is also important that human interaction should be available to your customers and prospects when they request it.

Thanks for reading,

Kim

Image: © Dzmitry Auramchik

How Do Freelancers Get Ready to Use AI?

Artificial Intelligence continues to expand its presence in the business operations of companies large and small as it delivers to users numerous advantages. That said, business owners and leaders are advised to be mindful that integrating AI into their operations is more complex than installing Software as a Service products; both SaaS and AI require prospective users to determine where and why certain capabilities are desired. For example, there should be a clear understanding of which business function(s) could enhance productivity, perhaps, or save significant time, if it/they operated more efficiently. However, ramping up for the introduction of AI requires a deeper dive than what is required for introducing an SaaS application. A good place to begin your AI decision-making is to answer these questions:

  • What problems do you think AI will solve?
  • Which business functions do you think AI will improve?
  • Which key performance indicator metrics will be chosen to evaluate the impact of AI on your organization?

Business functions that often benefit from AI

Artificial Intelligence is a powerful tool that, when used strategically, can significantly improve the operational efficiency of business processes and in particular, can enhance the ability to make data-driven decisions that can guide your response to critical business questions or opportunities. AI also has many other useful capabilities, from automating repetitive tasks such as inventory management, by calculating optimal inventory levels, to enhancing the customer experience by way of a website chat bot that quickly and accurately answers questions posed by prospective customers and also deliver personalized messages to customers that encourage engagement and loyalty.

Begin your company’s assessment of AI by examining the role AI might have in your business operations—where and how do you envision it can potentially benefit your company? Addressing the above questions should be helpful. Furthermore, studying AI use cases across major industries will provide insight into where your organization might focus. Starting with small and easily measured processes will allow you to gauge both the effectiveness of AI in your operations and your (or your team’s) ability to work with the technology. AI has produced good results in these business functions:

• In marketing, AI will support market research, including data analysis, marketing content creation, generating marketing campaign visuals and marketing campaign support, such as personalized content creation and automating lead generation tasks. More than 90% of companies begin their AI journey with marketing.

• In sales, AI supports competitive analysis, predicts trends and may possibly lead you discover a potentially lucrative niche market.

• In technology, AI will assist in software development and system architecture design, speeds-up innovation and improves outcomes.

• Freelancers will find AI tools useful for project management, budgeting, invoicing and automating customer emails.

• In manufacturing, AI monitors machinery conditions, predicts failures and analyzes real-time data, enabling preventive measures that reduce costly downtime.

Advance planning helps AI implementation

Once you decide which business function will benefit from AI and would also be a good place to start, create an AI onboarding plan to support the success of your roll-out. Furthermore, if you have employees, factor in the attitude your staff may have regarding AI, which is an important consideration that can help or hinder your plan to introduce AI. Transparency is a must as you consider, and then decide, which business function(s) you’d like to see become AI-powered.

  1. Ensure that AI will seamlessly integrate into business processes

AI is considered a disruptive technology, but integrating AI should not disrupt how your business operates. Implementing AI is meant to improve your existing business processes. A well-planned AI data integration strategy will ensure that the technology will work efficiently within your business operations. In other words, AI must work with current systems, not against them. Before introducing AI, you are advised to confirm:

  • Does AI work with your current software and tools?
  • How much upskilling will you and your employees need to use AI correctly?
  • How will AI affect your existing business processes?

2. AI-ready data

Once you’ve decided to implement AI, it’s important to understand that this technology requires access to high-quality, structured (accessible) and accurate data in order to function effectively, especially in the B2B sector.  When the intention is to incorporate AI, it will be necessary to first focus on data integration. The AI system “learns” from your data bases and formulates data-driven decisions and predictions accordingly. Data accuracy (or inaccuracy) directly impacts AI performance—so, if the input data is incomplete or incorrect, the system may generate flawed results, leading to errors.

Garbage in, garbage out. It is imperative that you review your company’s data quality, consistency and accessibility. AI works best with structured data, that is, data stored in a way that AI tools can easily access and utilize it. You can improve your data integration as follows:

  • Check data accuracy to eliminate AI prediction errors
  • Remove duplicate data to prevent AI from repeated mistakes
  • Use cloud storage to give AI optimum access to real-time data
  • Set data rules to ensure that your data is stored in the cloud in an accessible and useful way

3. AI training for employees (and you)

AI adoption is successful when businesses train their teams to use AI correctly. AI does not exist to replace employees, but to support them. Because AI has acquired a degree of controversy, which might cause employees to feel suspicious, if not fearful, regarding their future prospects for employment, investing in AI training, along with transparent communications about how AI will be used in the organization are crucial. By training employees (and yourself), you will improve the results of your AI integration. Training will also ensure that your employees can appropriately manage the technology, which will make them feel confident and help you to win their support and trust.

An ongoing conversation with employees that includes listening and empathy, presented with the spirit of collaboration, will be crucial to AI’s success in your organization. Once you implement AI, invite employee feedback by asking them how AI affects their work. Your goal is to foster acceptance and that entails helping employees understand the the technology and spark enthusiasm for their opportunity to work with it.

  • Teach AI basics so that employees will understand how AI supports decision-making, for example, and encourage them to learn and test other AI features you’ll introduce in a judgment-free setting
  • Ensure that employees have the opportunity to learn to use AI in their daily tasks, as a way to show them that AI is a helpful tool and not a threat

4. AI security and privacy issues

A major challenge in AI integration for is ensuring that AI does not create security risks. Introducing security measures from the start helps businesses avoid the embarrassment (and possible legal trouble) that result from data breaches. AI works with data, including customer information, financial records and internal business information. Establish rules for AI security, including:

  1. Data protection – Store data securely to prevent breaches or hacking.
  2. Access – Limit who can see and use AI-powered systems.
  3. Quality control – Regularly check AI decisions to ensure they are accurate and ethical.
  4. Compliance – Follow data protection laws like GDPR and CCPA.

5. Start small, monitor and measure

Although AI is without question the Next Big Thing, tech experts recommend approaching AI integration cautiously. Adoption can be risky if not done without both clear objectives regarding what you hope to achieve and an understanding of the technology’s capabilities and limitations. It’s possible for businesses to fail with AI because they overreach with implementation, deciding to use it everywhere at once. AI is complex and mistakes can be costly.

Starting small with AI and testing AI tools in limited areas of your operations, so that you might gauge what works and evaluate where and how AI adds value in your organization, is the prudent way to introduce AI. You want to avoid committing too heavily to a new technology that may not be fully aligned with your business needs. A small project will allow you to test AI in a controlled way, identify challenges and measure results before making AI a bigger part of operations.

Finally, be advised that AI tools are not a one-time setup. AI will require updates, maintenance and adjustments over time, to ensure that your AI tools continue to perform as expected. It’s important to remember that AI “learns” over time and must be updated to remain accurate; without appropriate maintenance, AI can become outdated and unreliable— subsequent technological advances will cause older AI tools to be replaced by updated ones, for example. Companies should set a schedule for reviewing and updating AI. Where staffing allows, they should also assign a team to handle AI improvements. Solopreneurs and SMBs are recommended to speak with an AI systems technology professional to monitor their AI tools.

Thanks for reading,

Kim

Image: © 2025 University of Cincinnati Online

Future-Proof Your Business NOW

Freelancer friend, when did you last update—upgrade—your office technology? If it’s been more than five years since you’ve purchased hardware or software to modernize and optimize your company technology, let the warning bell ring and signal that it’s time to re-think your tech capabilities. While you’re at it, you can also research security solutions to defend your company against cyberattack. It is time to put on your strategic planning hat and future-proof your IT systems.

Think about it—if positioning yourself as a thought leader is an element of your marketing strategy, you cannot fully inhabit that role when the organization you lead is limping along on a seriously outdated, inadequate, IT infrastructure. Cyberthreats have become increasingly brazen and persistent, from high-profile data breaches to incursions into everyday life, such as a recent email that was sent to me by an alleged employee of an organization that has a name and email address similar to a company with whom I do business. The email message requested that I sign and return the attached “vendor contract and forms.” That message was the inspiration for this post (and it’s been deleted).

Updating and upgrading the technology that runs the business is an element of your risk management strategy and intended to protect your business by eliminating vulnerabilities. An updated IT system will bring many benefits to how you do business, including support of agile business practices, enabling operational efficiencies and facilitating a seamless and pleasing experience that not only keeps your customers coming back, but also inspires them to refer your company to their friends. Using the right technology is an affirmation of your brand promise.

So, whether it’s to strengthen IT security measures, or streamline business operations and enhance customer service and customer experience protocols, it will benefit you to rethink how you can optimize your use of technology, a reimagining that will likely cause you to consider Artificial Intelligence tools, cloud-based solutions marketing automation (which is now AI-powered) and customer relations management software.

Surrendering to avoidance behavior that makes you shy away from investing time and thought to considering goals you might pursue over the next 12-36 months or so, as well as researching potential tech solutions that are capable of supporting those goals, is costing you more than you think. The longer you plod along with outdated IT systems that no longer adequately serve your business, no matter that they’ve become familiar and comfortable, represents a risk—to the security of your data and to your ability to operate in an agile and efficient manner, for starters. Keeping up with Microsoft or Apple updates can only help so much—they are band-aids, a helpful short-term fix but not a comprehensive IT solution. Modernizing the technology that enables your business to function is not to be confused with buying the coolest and newest mobile phone. Your IT system is not a vanity project.

What technology does a Freelance consultant need?

Freelancers and other small business owners need hardware and software that serves both front-end (user facing) and back end functions (data management, processing, storage). A well thought-out IT strategy will function as a roadmap that outlines your technology needs and how to achieve them, including the budget and timeline. At top-of-mind must be that Freelancers are often in the B2B sector and work remotely; Work From Home demands a tech set-up that facilitates teamwork when team members are in different locations, maybe in different time zones, maybe on different continents.

Collaboration and communication tools that facilitate productivity and team cohesion are paramount for Freelancers and will include videoconferencing, team chat and project management. Also expected to be high on your IT shopping list will be AI tools and the hardware required to accommodate them and cloud-based solutions that will likely include CRM software, data protection and data retention.

A 2022 survey found that 61% of respondents whose companies upgraded their communication technology in the previous year primarily focused on streamlining processes, reducing costs, saving time and improving productivity to support the overall goal of making business operations more efficient. Those priorities will surely figure prominently in your IT upgrading decisions as well. Still, investing in customer experience tools has the potential to deliver tangible returns.

Let’s end with reassuring news—your IT upgrade needn’t be done all at once. The project can be structured to make it more affordable and manageable than you might expect in terms of time, money and decision-making stress. Your company’s IT infrastructure can be updated and upgraded step-by-step to replace obsolete equipment with modern solutions that align with your current strategies and will likely support your plans for future growth. Every wise and courageous action you take to move your company forward will deliver immediate benefits and also lay the groundwork for further progress.

Just remember that avoidance behavior will do you no favors and, in the end, will be more costly and stressful. Do yourself a favor and commit to starting the process within 30 days; if you’re in the midst of a big project, get started on your IT makeover within 30 days of wrapping things up. You will receive great satisfaction, among other rewards, by avoiding the drama of a hacking or other crises. The longer you put this off, the less control you’ll have over your time, money and satisfaction derived from your role as a company leader.

Thanks for reading,

Kim

Image: Courtesy Wikimedia Commons (1994)

260% Hiring Increase Propels Freelancers Beyond Flavor of the Month

Mellow, a global contract and payment services platform whose customers are Freelancers, consulting companies and independent contractors, revealed in Their latest report a startling 260% increase in overseas hiring of Freelance workers by U.S. businesses from 2022 to 2024. The report indicates that the projects were also outside of the U.S. and that skill sets in highest demand included engineers, technical writers, analysts and website developers. The organizations for whom the Freelancers worked were Mellow contractor-of-record clients, based in the for U.S. and with 50-200 employees, categorized as Small and Midsize Enterprises (SME). The Freelancers hired were based in regions with emerging economies, primarily Central Asia, the Middle East/North Africa and Eastern Europe.

Mellow researchers interpret the big picture of their findings as confirming the centrality of Freelance workers as essential participants in a global trend that demands flexible work models and as a standard that will ultimately benefit U.S. based Freelancers. Rather than replacing U.S. workers, Mellow investigators see the predominance of flexible work models as creating new opportunities for both businesses and individuals in the U.S. Mellow emphasizes that the Freelancing surge is not about offshoring, but rather about decentralizing work and enabling businesses to be more agile, competitive and profitable.

Freelancers are a core business strategy

The advantages inherent in flexible, ad hoc, project-specific work arrangements were already apparent to both Freelance workers and the organizations that hire them, and the practice was already well established and growing in acceptance and popularity when the 2020 COVID-19 pandemic forced businesses to reconsider their work models and shift their employees into Work From Home mode. The pivot spotlighted the value of both remote work and the availability of a talented and reliable Freelance workforce. Organization leaders now widely recognize the logic of employing temporary talent for specific projects and this acceptance has brought revisions to their strategies for talent acquisition and workforce management. Freelancers are no longer regarded as just a short-term fix, but instead as a strategic advantage that delivers tangible benefits in today’s layoff-prone environment.

Talent management within an organization is no longer considered primarily an HR strategy and is now recognized as a core business strategy that owners, entrepreneurs and executives must recognize. The data makes it clear that organizations are welcoming Freelance talent and the shift isn’t just about cost savings; it’s also about responding to the need to be agile in a hyper-competitive marketplace that includes the realities of a periodically unpredictable labor market.

Market research company Grand View Partners estimates that global Freelance marketplaces such as Mellow, Fiverr, Guru and Upwork will have a 17.7% Compound Annual Growth Rate (CAGR) for the period 2025 to 2030, according to their recently published Market Analysis Report that examined the market size, share and trends of Freelance platforms. Industries setting the pace and providing a template that other companies can follow include Edtech, out front with an average hiring rate of 108 Freelancers and advertising companies, with an average Freelance hire of 34 contractors.

U.S. Freelancers thrived during difficult years

The years 2022-2024 were challenging for many American workers, executives and business owners. Numerous lay-offs, persistent inflation and widespread hiring freezes came on the heels of the coronavirus shutdown. “Quiet quitting,” the great resignation and persistent demands to return to the office—a condition that many employees find unnecessary, if not unacceptable—dominated the echoverse.

The unrest motivated many companies to adopt a flexible approach to getting the work done and increasingly, company leaders acknowledged that Freelance professionals are uniquely qualified to provide the skills their organizations needed. The inclination to hire Freelance workers also aligns with agile business strategy that likewise requires a flexible, capable and cost-effective workforce that drives innovation, growth and profitability.

 In a January 2023 survey of 1,000 U.S. business leaders of companies with more than 50 employees, Resume Builder showed that 40% of those companies hired Freelance workers to replace laid-off employees and 53% convinced some of their full-time employees to accept Freelance positions, in order to remain employed.

Return-to-office and lay-offs poised to increase Freelance opportunities

Lay-offs have been announced by Hewlett Packard, Grubhub, Meta and Chevron; meanwhile, RTO mandates have been repeatedly announced, most notably by J.P. Morgan, along with Amazon, Dell and Starbucks, all of whom are cracking the whip and herding the last of their WFH employees back into the office. As unpleasant as all that sounds (at least to me), Freelancers are positioned to obtain clients and potentially generous billable hours that result from lay-offs and RTO mandates that are ignored. One door closes and another door opens.

Data from Upwork, the Freelance marketplace used by both Freelance workers and the companies that hire them, shows that Freelance labor is 30-60% less costly than W2 employee labor; the latter entails costs such as payroll taxes, social security payments and vacation and sick time, while the former option enables company leaders to pivot into a flexible workforce arrangement rather than lay-off W2 employees (and perhaps face media scrutiny). Furthermore, Resume Builder data also shows the rise of a strategy called “quiet hiring,” that is demonstrated by the 37% of companies that had recent lay-offs and hired Freelancers to replace laid-off workers.

Regarding RTO mandates, the advantages of Freelance talent are not exclusively limited to remote arrangements. In fact, the in-person Freelance model is a fast-growing segment. Spurred by front-line workforce talent platforms specializing in retail, hospitality and even factory workers, in-person Freelance gig workers are solving significant challenges for industries known to suffer from high rates of employee burnout and churn.

The Freelance future is bright

The demand for Freelance talent is expected to energize the employer side of the equation as evidenced by the predicted 17.7% CAGR within 2025 the SME and large enterprise business categories. The rise of start-up businesses and entrepreneurship in general contributes to the increasing demand for Freelance talent, as detailed in the Upwork Freelance Forward 2023 report, that noted Freelance labor contributed $1.27 trillion to the U.S. economy in annual earnings and also noted that 38% of the U.S. workforce, or 64 million Americans, performed Freelance work as either a primary or occasional source of income.

Start-ups often have limited budgets that constrict their ability to hire full-time employees for every role. Fractional executives, who are Freelancers who serve companies on a C-Suite level, are also taking hold at start-ups and Freelance and fractional workers provide start-ups and SME businesses with an affordable way to access high-quality talent on a short-term or project basis. The scalability of Freelance hiring models makes it easier for entrepreneurs to manage fluctuating or unpredictable workloads while maintaining high-quality standards without exhausting financial or labor resources. The ability to hire specialized Freelancers enables start-ups and other businesses to remain nimble and efficient—agile—which is essential for their growth and survival in highly competitive markets.

The success of Freelancing is perhaps best summed up by data from Mellow which reported that in 2023, the average monthly income of Freelance workers in their report grew by 18% and grew by another 23% in 2024. Mellow’s data also confirmed that the way to earn billable hours is to take on more than one client at a time (but you knew that).

Thanks for reading,

Kim

Image: ©Epic Records. Singer-songwriter Minnie Riperton (1947-1979) in the cover shot for her gold album Perfect Angel (1974)