Hit Back and Budget for Cybersecurity

Friends, it’s getting ugly in America. Criminal acts of every sort appear to be multiplying (or maybe the 24 hour news cycle makes it seem so?). Violent crimes are the most frightening and with good reason, but cybercrimes also victimize those who it touches, and create white collar violence for businesses and private citizens. Numerous sources can confirm that it is not my imagination that this pernicious crime is becoming more common and dangerous.

Earlier this month, nearly 280 million students at 8,8oo+ schools, who were in the midst of studying for final exams, were confronted with a ransomware data extortion attack aimed at Canvas learning management system. Students at Georgetown University, University of Pennsylvania, MIT, Harvard University, Duke University and Princeton University, plus Oxford University (UK) and schools in Australia, the EU and other US schools were impacted. Canvas went dark on May 1 and could not function until May 7, stranding students who were unable to submit assignments or study. The cybercrime syndicate threatened to leak student data—names, email addresses and student ID numbers, but not birthdays, government IDs, or passwords, which could not be accessed—unless Canvas made a payment. Instructure, the Canvas parent company, paid an undisclosed amount to the gang on May 12. Other noteworthy recent cybercrimes include a data breach at both booking.com (April 2026) and Dell Technologies (May 2026).

Cybersecurity Ventures estimates that cybercrime lost $10.5 trillion in 2025, making it a voracious, globally and universally impactful expense that continues to escalate Cybercrime To Cost The World $12.2 Trillion Annually By 2031. The average cost of a data breach in 2025 exceeded $4.4 million worldwide, but exceeded $10 million within the US, driven not just by clean-up expenses, but also costs associated with system downtime, legal fees, regulatory fines and diminished brand trust, as noted in Global Data Breach Costs Drop But Lack of AI Risk Mitigation Poses Problems, IBM Report Finds These numbers indicate a fundamental change: company failure now directly correlates with cybersecurity failure. The numerous disturbing reports unequivocally indicate that cyberthreats are not just occasional incidents, but an ongoing menace. Common cybercrimes that often target individuals include:

  • Digital skimming is the set-up for unauthorized use of your credit or debit card information; it is also a potential gateway for identity theft. A skimming scam is often impossible to detect until the fraudsters raid your credit or debit card at an ATM machine or use your money to splurge on an unauthorized shopping spree. Favorite skimming locations are point-of-sale terminals at gas stations and mobile commerce markets. E-commerce websites whose check-out page has loose security measures is another favorite portal for malware that enables the capture of credit or debit account numbers—and maybe other sensitive info as well. For in-person transactions tap your card when the option is available, rather than inserting your chip card into the terminal, to avoid using the magnetic stripe that exposes your name and account expiration date. Regarding online shopping, digital skimming of a website is essentially impossible to detect. An old-school work-around is to phone in your order and speak with a human sales associate (or virtual assistant) to guarantee that your order is legitimately processed. Another option is to ask your bank to generate a virtual credit card for you, a temporary card that’s linked to your card account. If a virtual card number is hacked by a skimmer, the number cannot be reused; also, you can deactivate the stolen virtual card without affecting the real card. You might also use Pay Pal, Google Pay, or Apple Pay for card purchases; they are digital wallets that use tokenized payment data and don’t transmit actual card numbers to the merchant. If an e-commerce site is compromised by a skimmer, the cybercriminal will be unable to obtain your card info. Finally, it’s a good idea to set-up instant notifications for all credit and debit card transactions and receive activity alerts via text message or mobile app. This won’t prevent skimming, but it will help you learn of unauthorized charges immediately so you can call customer service.
  • Phishing attacks are carried out by hackers who send emails that appear to originate from a trusted source. Obtaining usernames and passwords and asking you to download a file—which will contain malware—is the goal. There is a variation of this crime, known as spear phishing, when cybercriminals research targets to learn personal information and use it to craft relevant messages that is sent to targets as a way to build trust and more easily persuade them to drop their guard and enable the scam. The best way to avoid a phishing attack is to pay attention to the sender’s email address. For example, if your city or town appears to be the sender of an email that asks you to reply by sending your payment card number to settle a certain municipal bill, maybe a water or tax bill, remember that the email address will be .gov and not .com, or .biz., for example.
  • Are you a robot? Now there’s a Captcha scam prowling through our digital networks, lying in wait for compliant targets who are just trying to log onto a website. The goal is to introduce a virus to your computer by installing malware that will allow cybercriminals to obtain access to all manner of sensitive information, from your workplace or personal email logins to your financial account credentials, such as crypto-currency wallets and other payment system info. The Captcha cybercrime can even hijack your browser and subject you to an avalanche of pop-up ads and other online annoyances. If Captcha asks you to not only check the box and verify that you are not a robot, but also asks you to press a sequence of keys, open a “run” box, or copy/paste a code, it is a scam. Close the window and disconnect from Wi-Fi immediately.
  • Social engineering is a growing enabler of cybercrime. Basically, the hackers ask you to open the door and let them in. Social engineering is a form of psychological manipulation used to control a targeted individual. It employs universal human traits such as trust, curiosity, fear, politeness and deferring to perceived authority to trick individuals into revealing sensitive information or performing actions that compromise security—because they think they should. Phishing and spear phishing are examples of the con. Cybercriminals have figured out that human beings are the weakest link in the security system; it’s easier to trick someone into providing sensitive information than it is to locate security gaps in computer systems. Attackers use a variety of social platforms and other methods to engage in deceptive behavior that’s devised to hoodwink unsuspecting victims. The hackers encourage, or even coerce, their targets into disclosing restricted credentials and other sensitive data to obtain access to devices, digital information, or company facilities. 

Advances in digital technologies have, unfortunately, facilitated the emergence of increasingly creative cybercrime syndicates. What was once often a “belt + suspenders” strategy implemented by the more prudent business owners, comprehensive cybersecurity measures are now a must-have component of an effective risk management strategy. Today, a robust cybersecurity defense is not only an operational competitive advantage that promotes organizational resilience, but also a strategy that strengthens the brand reputation by protecting both organizational and customer data. Going forward, companies of every size must accept that cybersecurity is now a standard business expense. As per Andrew Rinaldi, co-founder at Defendify, a cybersecurity provider, an overview of common cybercrimes that target organizations are:

Denial-of-Service (DoS) and distributed-denial-of-service (DDoS) attacks

A Denial-of-Service attack overwhelms your device or company network operating ability and prevents legitimate users from accessing the system. The DoS attack bombards the victim with a flood of traffic or information designed to crash the system. Unlike other types of hacking, DoS attacks are usually initiated by an aggressive competitor who uses the attack to disrupt your website and gain an advantage. Another DoS attack motivation could serve as a diversion for an even more damaging cyberattack, such as a ransomware takeover. A DDoS attack is a ratcheted-up DoS attack, intensified by launching the takeover from multiple host computers. This type of attack overwhelms a company’s website or online service and causes it to malfunction and otherwise become inaccessible.

Man-in-the-Middle (MITM) attacks

An MITM attack occurs when hackers literally insert themselves between the user and the services s/he intends to interact with. The MITM cyberattacker intercepts communication between the user and the platform by imitating the website and hijacking online activity—think eavesdropping. In some cases, email conversations can be intercepted and altered, if the attacker decides to control the conversation. Obtaining the ability to make unauthorized purchases by stealing credit and debit card account numbers and other financial credentials that may include identity theft is the usual motive. Unfortunately, no single method can prevent all types of MITM attacks. However, requesting that site users choose strong passwords, requiring multi-factor authentication for user login and using a virtual private network (VPN) to encrypt network traffic and avoiding the use of unsecured public Wi-Fi service.

 Drive-by-download attacks

These attacks have the ability to spread malware throughout a wide geographic area. In this scenario, the cyberattacker digitally tracks insecure websites that are susceptible to hacking and inserts the malicious code into vulnerable sites. When an unsuspecting website visitor accesses the infected site, s/he might unintentionally download and install malicious code or be redirected to a fraudulent site created by the attacker. Unlike other types of cyberthreats, a drive-by download doesn’t require the user to take an action, like clicking a button or opening an email, to be infected. All you have to do is visit a website—yikes!

The best way to prevent this type of attack is to keep their internet browsers and operating systems updated and avoid insecure websites, whenever possible. The drive-by is yet another reason to speak with a website security expert to obtain a vulnerability assessment and discuss what you can do to preserve the functioning of your website, the privacy of your data, the trust of your customers and the integrity of your brand.

Ransomware

Ransomware is the leading cyberthreat in the world. As of 4Q2025, 24% reported a ransomware attack, up from 18.6% in 2024. The rise of ransomware cybercrimes is driven by artificial intelligence and the increasing sophistication of phishing schemes. Phishing is the leading attack vector of ransomware cyberattacks and 46% of the ransomware targets confirmed that a phishing attack led the way. Stolen credentials accounted for another 25% of ransomware attacks.

Ransomware continues to become more user-friendly and sophisticated, most recently with the availability of (are you ready for this?) Ransomware-as-a-Service, which allows less technically gifted criminals to carry out attacks, enabled by deepfake technology that makes it easier to outwit security systems. Furthermore, new and more anonymous cryptocurrencies have made it easier to transfer, launder and spend the ransom money without being traced. To coax targets to pay up, hackers commonly resort to various threat campaigns, such as data theft and public disclosure. See the Canvas ransomware attack that hijacked final exams and papers.

Agentic cyberattack


AI agents help hackers to launch more sophisticated and damaging attacks by making it easier to identify weaknesses in cybersecurity systems. Unlike traditional attacks that rely on humans to make decisions and coordinate the action, agentic cyberattacks use agentic AI systems that mimic human decision‑making—only better. AI agents can operate with limited human supervision and also adapt to changing circumstances in real time. Often, multiple AI agents work together, with each handling different tasks. Meaning, an AI agent can carry out the cyberattack. It can execute complex, multi‑stage attacks faster and more consistently than human teams and its ability to quickly adapt makes detection harder, because the attack strategy can change dynamically IRT, if necessary.

On the defense side, Agentic AI and AI agents are beefing up cybersecurity by automating decision-making and adapting to evolving threats (Columbus, 2025). AI systems enable dynamic access management by adjusting user access based on behavior and risk, aligning with zero trust principles—that is, no social engineering con games. Additionally, agentic AI continuously monitors activities, identifying anomalous patterns to detect and mitigate insider threats before they escalate.  Agentic AI enhances workflow efficiency by automating tasks like alert triage and incident response, with applications in cybersecurity for autonomous threat detection and response (Lisowski, 2024). Organizations adopting agentic AI for security and governance are reporting significant benefits, including faster decision-making and improved risk management (Chiodi, 2025).

Deepfake and synthetic cyberattacks
Attackers increasingly use deepfake audio and video to impersonate trusted individuals to gain access to secure systems—more evidence of social engineering. Deepfake video and Generative AI have introduced new risks by making impersonation and fraud more difficult to recognize. The technological advances have given rise to a growing underground economy that offers Deepfake- as-a-Service to cybercriminals by creating customized audio and/or video clips that impersonate requested high-ranking trusted targets who can “authorize” the crime.

In other words, phishing campaigns are now trending toward workflows. for example, a bank manager wired $35 million after receiving a call from a director at the bank, whose “voice”—which in reality was an AI clone that gained trust by way of forged emails—he thought he recognized. Financial approvals, vendor onboarding, contract renewals, payroll changes and legal sign-offs are especially vulnerable to deepfake attacks. These workflows often assume legitimacy because they are frequent requests and time-sensitive. Instead of sending a single malicious email, deepfake attackers simulate full conversations. They build rapport. They reference previous messages. Over time, they can create a narrative that feels real. These conversations are all-too-often able to position the ultimate request—the crime—as simply doing your job. Deepfake phishing and synthetic cyberattacks succeed because the scam avoids obvious red flags. Content doesn’t read as malicious. Sender email looks legit. Context makes sense. Nothing seems suspicious.

Assess and implement your cybersecurity needs

Small and medium-sized businesses, a category that includes Freelance professionals, are more frequent targets of cybercrime than larger companies, industry research shows. The hackers know that smaller organizations often do not have the funds to install a sophisticated cybersecurity system (per social engineering). Because the devil never sleeps, you must realize that it is time for Freelancers and SMB owners to provide a line item budget for cybersecurity. Finding that budget may be a stretch but compared to the cost incurred if the unthinkable happens, the additional expense will seem quite reasonable. Take a look at your P & L to see where you might be able to trim an expense. Better still, brainstorm how you might be able to increase monthly revenue, if only modestly. Research cybersecurity providers to receive an assessment of your digital system and pricing info. The time to act is now, before the bad guys (and gals) discover your business.

Thanks for reading,

Kim

Image: © Gorodenkoff Productions for iStock

How Do Freelancers Get Ready to Use AI?

Artificial Intelligence continues to expand its presence in the business operations of companies large and small as it delivers to users numerous advantages. That said, business owners and leaders are advised to be mindful that integrating AI into their operations is more complex than installing Software as a Service products; both SaaS and AI require prospective users to determine where and why certain capabilities are desired. For example, there should be a clear understanding of which business function(s) could enhance productivity, perhaps, or save significant time, if it/they operated more efficiently. However, ramping up for the introduction of AI requires a deeper dive than what is required for introducing an SaaS application. A good place to begin your AI decision-making is to answer these questions:

  • What problems do you think AI will solve?
  • Which business functions do you think AI will improve?
  • Which key performance indicator metrics will be chosen to evaluate the impact of AI on your organization?

Business functions that often benefit from AI

Artificial Intelligence is a powerful tool that, when used strategically, can significantly improve the operational efficiency of business processes and in particular, can enhance the ability to make data-driven decisions that can guide your response to critical business questions or opportunities. AI also has many other useful capabilities, from automating repetitive tasks such as inventory management, by calculating optimal inventory levels, to enhancing the customer experience by way of a website chat bot that quickly and accurately answers questions posed by prospective customers and also deliver personalized messages to customers that encourage engagement and loyalty.

Begin your company’s assessment of AI by examining the role AI might have in your business operations—where and how do you envision it can potentially benefit your company? Addressing the above questions should be helpful. Furthermore, studying AI use cases across major industries will provide insight into where your organization might focus. Starting with small and easily measured processes will allow you to gauge both the effectiveness of AI in your operations and your (or your team’s) ability to work with the technology. AI has produced good results in these business functions:

• In marketing, AI will support market research, including data analysis, marketing content creation, generating marketing campaign visuals and marketing campaign support, such as personalized content creation and automating lead generation tasks. More than 90% of companies begin their AI journey with marketing.

• In sales, AI supports competitive analysis, predicts trends and may possibly lead you discover a potentially lucrative niche market.

• In technology, AI will assist in software development and system architecture design, speeds-up innovation and improves outcomes.

• Freelancers will find AI tools useful for project management, budgeting, invoicing and automating customer emails.

• In manufacturing, AI monitors machinery conditions, predicts failures and analyzes real-time data, enabling preventive measures that reduce costly downtime.

Advance planning helps AI implementation

Once you decide which business function will benefit from AI and would also be a good place to start, create an AI onboarding plan to support the success of your roll-out. Furthermore, if you have employees, factor in the attitude your staff may have regarding AI, which is an important consideration that can help or hinder your plan to introduce AI. Transparency is a must as you consider, and then decide, which business function(s) you’d like to see become AI-powered.

  1. Ensure that AI will seamlessly integrate into business processes

AI is considered a disruptive technology, but integrating AI should not disrupt how your business operates. Implementing AI is meant to improve your existing business processes. A well-planned AI data integration strategy will ensure that the technology will work efficiently within your business operations. In other words, AI must work with current systems, not against them. Before introducing AI, you are advised to confirm:

  • Does AI work with your current software and tools?
  • How much upskilling will you and your employees need to use AI correctly?
  • How will AI affect your existing business processes?

2. AI-ready data

Once you’ve decided to implement AI, it’s important to understand that this technology requires access to high-quality, structured (accessible) and accurate data in order to function effectively, especially in the B2B sector.  When the intention is to incorporate AI, it will be necessary to first focus on data integration. The AI system “learns” from your data bases and formulates data-driven decisions and predictions accordingly. Data accuracy (or inaccuracy) directly impacts AI performance—so, if the input data is incomplete or incorrect, the system may generate flawed results, leading to errors.

Garbage in, garbage out. It is imperative that you review your company’s data quality, consistency and accessibility. AI works best with structured data, that is, data stored in a way that AI tools can easily access and utilize it. You can improve your data integration as follows:

  • Check data accuracy to eliminate AI prediction errors
  • Remove duplicate data to prevent AI from repeated mistakes
  • Use cloud storage to give AI optimum access to real-time data
  • Set data rules to ensure that your data is stored in the cloud in an accessible and useful way

3. AI training for employees (and you)

AI adoption is successful when businesses train their teams to use AI correctly. AI does not exist to replace employees, but to support them. Because AI has acquired a degree of controversy, which might cause employees to feel suspicious, if not fearful, regarding their future prospects for employment, investing in AI training, along with transparent communications about how AI will be used in the organization are crucial. By training employees (and yourself), you will improve the results of your AI integration. Training will also ensure that your employees can appropriately manage the technology, which will make them feel confident and help you to win their support and trust.

An ongoing conversation with employees that includes listening and empathy, presented with the spirit of collaboration, will be crucial to AI’s success in your organization. Once you implement AI, invite employee feedback by asking them how AI affects their work. Your goal is to foster acceptance and that entails helping employees understand the the technology and spark enthusiasm for their opportunity to work with it.

  • Teach AI basics so that employees will understand how AI supports decision-making, for example, and encourage them to learn and test other AI features you’ll introduce in a judgment-free setting
  • Ensure that employees have the opportunity to learn to use AI in their daily tasks, as a way to show them that AI is a helpful tool and not a threat

4. AI security and privacy issues

A major challenge in AI integration for is ensuring that AI does not create security risks. Introducing security measures from the start helps businesses avoid the embarrassment (and possible legal trouble) that result from data breaches. AI works with data, including customer information, financial records and internal business information. Establish rules for AI security, including:

  1. Data protection – Store data securely to prevent breaches or hacking.
  2. Access – Limit who can see and use AI-powered systems.
  3. Quality control – Regularly check AI decisions to ensure they are accurate and ethical.
  4. Compliance – Follow data protection laws like GDPR and CCPA.

5. Start small, monitor and measure

Although AI is without question the Next Big Thing, tech experts recommend approaching AI integration cautiously. Adoption can be risky if not done without both clear objectives regarding what you hope to achieve and an understanding of the technology’s capabilities and limitations. It’s possible for businesses to fail with AI because they overreach with implementation, deciding to use it everywhere at once. AI is complex and mistakes can be costly.

Starting small with AI and testing AI tools in limited areas of your operations, so that you might gauge what works and evaluate where and how AI adds value in your organization, is the prudent way to introduce AI. You want to avoid committing too heavily to a new technology that may not be fully aligned with your business needs. A small project will allow you to test AI in a controlled way, identify challenges and measure results before making AI a bigger part of operations.

Finally, be advised that AI tools are not a one-time setup. AI will require updates, maintenance and adjustments over time, to ensure that your AI tools continue to perform as expected. It’s important to remember that AI “learns” over time and must be updated to remain accurate; without appropriate maintenance, AI can become outdated and unreliable— subsequent technological advances will cause older AI tools to be replaced by updated ones, for example. Companies should set a schedule for reviewing and updating AI. Where staffing allows, they should also assign a team to handle AI improvements. Solopreneurs and SMBs are recommended to speak with an AI systems technology professional to monitor their AI tools.

Thanks for reading,

Kim

Image: © 2025 University of Cincinnati Online

Staying Safe on Public WiFi

Public Wi-Fi is a most convenient resource and millions of mobile device users gratefully sign on when it is available.  Data plans are more costly in the U.S. than they should be and avoiding extra charges motivates users to dip into free service.  Not only that, your Skype, Go-To-Meeting, Dropbox, or Twitter app can use local hotspots to obtain internet access even if you do not sign on to unsecured public Wi-Fi.

File sharing and transfers are performed on several apps and that data can be intercepted.  Moreover, log-in credentials can be stolen, allowing cyber criminals to fully access your private accounts.  When using the internet as your phone service, eavesdropping on conversations can take place through the Voice Over Internet Protocol (VoIP).  If you are using a mobile device that belongs to a business, signing on to unsecured Wi-Fi networks gives hackers are able to access the networks of large organizations and do significant, costly and embarrassingly public damage.

Mobile device users are obliged to pay attention to this commonly occurring risk and take steps to protect our valuable data.  No one wants to clean up the toxic mess of a data breach, whether it’s malware that infects our data files or compromises of your financial account passwords. Antivirus protections and firewalls are effective methods of cyber defense, but these are useless against hackers that hide on unsecured Wi-Fi networks.

DO:

  • Convert all password protected sites, such as your cloud-based email sign-in process, to two-step authentication.  For one email address, I receive an automated phone call that asks me to verify that I’m signing in, another sends me a unique code to punch in once I’ve verified via my mobile phone that I’m signing into the email system.
  • Use a VPN, virtual private network, that will encrypt all of your online activities.
  • Visit only https and avoid http websites when browsing on public Wi-Fi networks.
  • Purchase an unlimited data plan for your mobile phone, which for that device anyway, limits the need for free, unsecured Wi-Fi that makes you vulnerable.
  • Consider being especially strict and shutting off the automatic Wi-Fi network search feature from the settings app on your phone or tablet.

DON’T

  • Use your credit card to shop online or access your financial institution for automatic deposits, fund transfers, or any other banking business while using free Wi-Fi.
  • Connect to the hotspot of an unknown individual when searching for available public Wi-Fi.  That hotspot may belong to a cyber criminal who is waiting to do you harm.
  • Enable your device to automatically join networks that offer internet access.

Thanks for reading,

Kim