Transition: Employee to Freelancer

Happy New Year! Is your number one New Year’s resolution to establish your own entity and become a business owner or Freelance consultant? Are you planning to abandon the “safety” of a traditional job to directly market and sell your products or services to customers with money and motive to do business with you?

Going out on one’s own is a thrilling and sometimes frightening prospect. Those who take the plunge eventually discover that many resources that are casually taken for granted while working in an office are not readily available to those who step out on their own.  As you weigh your options and prepare to write your business plan,  be aware of a few changes and expenses to expect should you join the self-employed sector:

No paid days off

It is now Winter and there will be days when extreme snow fall could make it impossible to meet with a client or otherwise work.  Further,  regardless of the season,  there will be no more paid sick days,  vacation days or personal days.  In particular for those who own a small B2B or B2C venture where the business model requires you or your employees to visit a customer location (e.g., cleaning services),  or customers to visit your location (e.g., a laundromat),  snow days = no revenue days.

Establish business credit

For tax purposes,  it will be useful to open a separate business bank account and also apply for a business credit card or two.  There will be business expenses to write off and you want to make it easy to monitor spending.  Do yourself a favor and check your personal credit ASAP and correct any errors.

Financial management

Financial management will assume more than one form.  As noted above,  you’ll need to establish credit for the business,  so that you can order inventory and supplies without immediately impacting business cash flow,  for example.  Those are Accounts Payable items.  You will also need to ensure that clients pay on time,  or at all,  and that is an Accounts Receivable function.

Maintaining sufficient cash flow is crucial to the business’ survival and your own ability to keep a roof over your head,  food on the table and your car on the road. You must develop a business budget and plan for the purchase of equipment,  licensing costs (if applicable),  insurance (if applicable),  professional certifications (if applicable),  or space rental (if needed).

In addition,  you may consult with a business attorney or accountant to discuss the legal structure of your venture: Sole Proprietor,  Corporation (chapter S or C),  or Limited Liability Company.  The type of business that you’re in and your exit strategy will play a role in choosing the legal entity.

Paying for office supplies

Free scanning and photocopying will be over.  When you need to staple a few pieces of paper together,  you must buy the stapler and the staples and you’ll buy paper clips,  photocopy paper and envelopes,  too.

There will likewise be no meeting space or audiovisual equipment for you to reserve.  You’ll have to meet at the (prospective) client’s office,  or at a coffee shop or other restaurant.  Privacy might be an issue and arranging a Power Point or other visual presentation can be awkward as well.  A lap top computer or tablet are must-haves.  It will be imperative to possess the tools of your trade and to always appear as a competent and prepared professional as you develop your reputation and build your brand.

Next week,  we’ll look at more unexpected challenges that await those who choose to launch a business venture.

 Thanks for reading,

Kim

 

 

Before You Make New Year’s Resolutions…

This week,  we’ll  continue the quest of getting you ready for the New Year. Regular readers will recall that last week’s post gave an overview of the benefits of physical exercise.  Those readers are now completely convinced that working out on a regular basis will not only improve their health, strength and endurance,  but will also make them smarter,  more disciplined,  more resourceful and creative and  (most importantly!) better looking.  You’ll perhaps need to know how to kick-start your work out routine and so we will take a look at that old cliche, New Year’s resolutions.

In a study by John Norcross, PhD, Distinguished Professor of Psychology at the University of Scranton (PA) and author of Changeology: 5 Steps to Realizing Your Goals and Resolutions  (2012),  45 % of Americans usually make resolutions to put themselves on the right track in the New Year and 38 % never make such resolutions.

Norcross discovered that of those who make at least one New Year’s resolution,  8 % achieve their goal and 46 % continue with their resolution for six months or more.  He concluded that people who make New Year’s resolutions (or other types) are 10 times more likely to attain their goals than those who do not explicitly make resolutions.

So how do you get yourself into the victorious 8 %? Basically,  you need to pick the right resolutions to pursue and give yourself the tools to achieve them.  The question to ask yourself is,  why do I want to do this?

Change brings one outside of the comfort zone,  so strive to make only those changes that seem to be right for you and do not aim to make changes based on what others feel you should do.  Unless you’ve been failing to meet obligations,  the expectations of others cannot rule your resolutions.  They must be meaningful to you and that will motivate you to work hard and attain them.

Second,  put yourself on the road to success by making SMART resolutions: Specific,  Measurable,  Attainable,  Relevant and Time-bound.  SMART resolutions will be easy and gratifying to track.  Establish target date milestones,  that is interim victories,  and give yourself a small yet meaningful reward each time you reach one.  Milestones are motivators.

Before you jump into taking on your resolutions,  it will be useful to devise an action plan.  How will you bring about these changes? What will be the processes and steps involved?  Map it out and include projected interim victory dates and decide the rewards that you’ll attach to each.

To enact an especially ambitious resolution,  or series of resolutions,  may require a support system,  if for no other reason than to make  you accountable for achieving them.  You may want to enlist a mentor or friend to act as a coach and motivator to give you encouragement and/or advice along the way.

If working out is your resolution and you can afford to hire a personal trainer for individual or (less expensive) small group training,  that will effectively keep you on track,  provide an exercise regimen that will serve as the heart of your action plan and make it easy to identify reasonable milestones.

Whatever you decide to do,  or not do,  about potential New Year’s resolutions,  the upcoming New Year is the traditional time (along with your birthday) to hit the re-set button on life by making some beneficial changes.  Why not review the past year and decide what could be better and what is within your ability to improve? Your resolutions need not be earth-shattering.  The chance of joining the 8% winner’s circle will be greatly improved when you resolve to make small-scale changes that will nevertheless have a noticeable positive impact on your life.

Thanks for reading,

Kim

Exercise Leadership in the New Year

Physically fit people are in general healthier, smarter,  physically and psychologically stronger,  younger looking, less stressed,  more disciplined and more focused than their sedentary peers,  according to medical researchers and exercise physiologists. These attributes benefit all of us and they in particular serve Freelance consultants and business owners very well.

The tangible and intangible benefits of exercise are directly transferrable to our business lives,  for what a successful Freelance consultant must be is calm,  disciplined, focused, resourceful and prepared to overcome challenges, seize opportunities and deliver excellent results every time.

Because the self-employed typically have more control over our schedules that should make it easier to begin and maintain a regular exercise regimen.  Researchers recommend that to achieve the  best results of an exercise regimen,  we should aim to get at least 45 minutes of weight lifting, cardio, core training and/or yoga at least four times per week.

Surfer and CEO of Manhead Merch, Chris Cornell, shared a few reasons for making the sport  (that is, physical fitness regimen) of surfing part of his life and business strategy.

Better perspective

As we go through life, we are eventually able to view challenges in a more balanced way.  What appeared to be a life-altering crisis at age 21 is all in a day’s work by the time we turn 35.  Because working out regularly makes us physically and psychologically stronger,  it prepares its practitioners to fight stress and fatigue.  “Working out serves as a life balance and centering point for me,” according to Cornell.

More creative

In Cornell’s experience he has observed that “Working out while being alone with your thoughts enhances creative awareness. You are more mentally sharp and physically settled at the same time”, he notes.

I’m not the most creative person that you’ll meet,  yet most of my clients , colleagues and friends I believe would consider me to be resourceful.  As a matter of fact,  during my work outs (and especially, in the post-work out shower) solutions to vexing problems have come to me.

Improved decision-making

Those who work out regularly learn to listen to their bodies and their intuition and they are able to figure out what is and is not good for them. They eventually  learn when to work through a problem, or when to walk away, for that is what is encountered in the gym.

Am I too tired to continue this workout? Am I injured and should I do a light work out, or take a few days off and make an appointment to see a chiropractor or an orthopedic surgeon? Decision fatigue and general indecision is diminished.

Perseverance

Formidable challenges await in the gym and in the business arena. In the gym,  one learns to dig deep and push through the challenges.  As you train to do this physically,  you also train to do it psychologically. Working out makes us stronger and more resilient. It is a confidence booster, as studies have shown. One develops the mental strength to face down onerous tasks and take them on with everything you’ve got.

If you regularly visit your local gym and/or participate in a sport,  you have experienced and appreciate the numerous benefits of exercise.  If you are among the 80% of Americans who is sedentary,  why not rethink your strategy and view your exercise regimen as an activity that confers competitive advantages?

Merry Christmas and thanks for reading,

Kim

 

 

 

 

 

 

 

 

 

 

 

 

 

Managing the Difficult Client

In your Freelance consulting venture you will work with dozens, if not hundreds, of clients.  Your experiences  with different clients will eventually allow you to recognize certain recurring personality types or working styles.  In your mission to retain clients over the long-term,  you will find it useful to understand the perspectives of the various personality types and learn to create successful,  or at least less fraught,  working relationships with them.

The attention craver

The onslaught of before or after office hours calls and voice mails will be your first clue that you have signed on with a high-maintenance,  controlling,  attention-craving client.  If you’re on a high-priority deadline project,  then the calls and emails may be part of what it takes to get the job done and impress the client with your work ethic,  business acumen and ability to guide the project to a successful completion.  But when the calls do not address an urgent matter…. hhhmmmm.

As noted with several of the difficult clients discussed in this and last week’s posts,  setting boundaries is recommended.  Answer the attention-craver’s calls or emails in a timely fashion.  If by your standards calls have been made during your personal time  (7:00 PM or after,  for example,  or on a weekend)  and the matter is not urgent,  politely state that while you appreciate updates,  you will be happy to address project matters by 8:00 AM on the next business day.  If you reach the client’s voice mail,  send an email to confirm your reply.

The analysis-paralysis specialist

The analysis-paralysis specialist is methodical,  prone to taking his/her time when evaluating matters and will likely respond well to credible data.  Getting a fast answer or decision may be a challenge.   S/he is afraid of doing the wrong thing by failing to consider the inevitable plusses and minuses of the choices presented.  Spreadsheets are favored.

If you have a recommended course of action,  compile statistics and case studies to support your opinion and invite other team members into a meeting with you to lend support.  It will be important to help this individual feel confident and ready to move forward.  Solid evidence and a consensus of opinions will be required.

The busy business owner

This overwhelmed CEO is most likely very happy to have you on board to manage an important project,  but s/he is perhaps unable to take full advantage of your expertise because s/he is too busy to adequately integrate you into the process,  or take the time to sit down and apprise you of the organization’s challenges, needs,  or opportunities and the services you can provide to address what is presented.

You can help the busy business owner and yourself by creating short reports that focus on key performance indicators that allow the busy one to access necessary information.  Concise progress reports,  documentation that milestones have been reached on time and other demonstrations of the results of your work will be appreciated. Try to schedule meetings when progress discussions should take place,  but keep them short and focused.  Send a list of questions when you schedule the meeting,  so that your busy client will be more likely to take the time to share project critical information.

Thanks for reading,

Kim

How To Manage A Difficult Client

Full disclosure: when I went out on my own as a Freelancer, my very first client was a terrible human being and as a result the project was a difficult  experience.  I did the best that I could to satisfy the completely unreasonable expectations,  time frame and amount that this individual was willing to pay.  Most of all, I came to recognize the rookie client management mistakes I had made,  chiefly,  failing to confirm the full project scope,  budget and length.  I also learned how to recognize who had the potential to become a bad client (not a fool-proof science,  but helpful nonetheless).

Furthermore,  I now have the inner strength to fire a bad client,  because they just aren’t worth the money.  If you find yourself in an assignment and client neuroses suddenly emerge,  you’ll need tactics that will help you exercise some control over the situation and preserve your dignity and sanity and perhaps the client relationship as well.

The nitpicker

There are two types of nitpickers: one who is willing to pay for the time it takes to second-guess every aspect of your work and those that want to abuse your time.  The only good thing about a nitpicker is that s/he can make you more precise about your work.

Setting boundaries is the preferred defense,  but be advised that a client has every right and in fact a responsibility to scrutinize your work,  especially if this is your first project with the organization.  If your nitpicker client is OK about paying extra,  then pretend to welcome his/her suggestions and involvement.  Consider it a lesson in meeting or exceeding client expectations and building trust.  Maybe the exacting attitude stems from a previous bad experience.  Reassure the client that getting the job done right is your goal, too.

If your nitpicker does not want to pay extra for the second-guessing,  here is where the boundaries must be applied.  Allow for two revisions of your work and make it clear that beyond that,  there will be a surcharge for your services.  Consider declining future projects offered by this individual.  Going forward,  write into the contract a surcharge for revisions that you would find excessive.

The meeting maven

Meetings are useful in that stakeholders can convene to discuss the progress of the project and make any desired refinements along the way, while verifying that milestones will be met.  Progress meetings can be held periodically,  but too many are a waste of time.

In the project specs meeting,  it is useful to address the subject of progress meetings and suggest tying them to project milestones.  Include meeting time in your project fee.  It’s difficult to address the number of meetings after the fact if you encounter a meeting maven who thinks that you should not be paid extra,  or who likes to stretch meetings out to much longer than  necessary.

That client has you by the short hairs if numerous meetings are demanded,  or prescheduled meetings drag on and on.  You may need to decline future projects and chalk it up to a lesson learned.  Going forward,  anticipate the need to meet and discuss it beforehand.  Some long meetings may be beneficial to you as well as the client,  but make it known that you will be paid.

The penny-pincher

You may have been led to believe that you will work x hours/week on a project and unexpectedly,  your hours are decreased.  Or maybe the scope of your work is scaled back.  The penny-pincher’s motivation may be that s/he has second thoughts about paying an outside consultant,  or maybe there really has been a cash-flow problem.

Regardless of the agreed-upon contract that you have with this client,  s/he has the power to change certain elements and there is nothing a Freelancer can do,  except to opt out of the assignment and you may do exactly that if you have a better opportunity available.

If you do need the assignment,  make sure that the scope of the project decreases in proportion to the hours taken away.  Under no circumstances do you perform as usual,  no matter how much you may like and respect this individual.

If you can offer lower-cost alternatives that will help the client achieve certain important objectives, consider doing so.  You will be perceived as a real professional and positioned to win future assignments when cash-flow improves.  This would be a good time to ask for a referral.

Next week,  we can look at more difficult clients.

Thanks for reading,

Kim

 

Smart Questions for the Client Interview

A Freelance consultant’s first project specs meeting with a client or prospect is the time to start building the foundation for a successful working relationship.  A major element of a positive and productive relationship is your understanding of the client’s priorities,  which will allow you to assess what will be required to meet or exceed expectations.

Are you capable of doing the job alone, or must you subcontract some portion to a Freelance colleague ? Can you successfully complete the project within the client’s preferred time frame?  What will be your project fee or hourly rate?

Asking the right questions guarantees that you will receive the information that you’ll need.  As the meeting proceeds,  be sure to ask these three questions.  Your client will be happy that you did.

  1. What do you expect me to accomplish in the first 90 days?

Freelance consultants must hit the ground running. Unlike salaried employees,  there is no training or orientation period.  Often,  there are certain components of a project that organization leaders deem more critical than others. These components could be the most time-sensitive,  or simply the most urgent problems. If there are any front-burner issues,  you want to be prepared to take them on straight away.

     2.  What do you see as driving results for this project?

Getting your arms around these matters can make your project work easier and ensure that you achieve all milestones within the preferred time frame.

      3.  How does this project fit into the organization’s highest priorities?

Seeing the big picture is always helpful.  How important is your project to the company’s long-term strategy and mission-critical goals?  Your pricing will also be impacted by this knowledge. If the project is pivotal,  the smart Freelancer charges a premium.

Within 24 hours after the meeting,  send an email to confirm all major issues and agreements requested by the client and yourself  (think scope of duties,  milestones,  deadlines and your payment schedule). Your email can constitute the project contract and it has legal standing.

If your client would like you to perform additional tasks along the way, confirm that request, including the completion timetable, in writing and specify the additional fee and the payment due date.

Thanks for reading,

Kim

A Fail-Safe Christmas Party Strategy

Christmas party season is here, bringing Freelancers and business owners opportunities to become their own Santa Claus and put some new clients under the tree.  Christmas is the time to pick up the thread with clients past,  nurture relationships with clients of the present and meet clients you’d like to add to your roster in the near future. To make that happen,  you know that you’ll need a game plan.

First,  go to your parties alone.  Under no circumstances do you need to drag someone along with you, unless that person is required to get you into a party where you can expect to meet prospective clients,  or that person promises to introduce you to a good prospect while there.  Even that arrangement can be risky— a few years ago I was invited to what should have been a networking bonanza for me,  except that my friend wound up getting very drunk and even worse,  he reneged on bringing me into a post-party meeting with someone who could have been very helpful to me.

Second,  confirm the dress code.  A weekend party held after 6:00 PM will imply fancier dress and maybe even black-tie optional.  If you are the  +1 (guest),  ask your contact to send you the invitation.  If s/he does not do so,  then call the party organizer and inquire.  You do not want to show up improperly dressed,  even if your contact claims not to care about such things.

Men should wear a jacket,  even if a suit is not required.  Women should avoid too-short or too-tight clothing and revealing necklines.  Jeans or leather pants are out of the question for either sex,  unless your host is in the arts or tech.

Third,  ask who is on the guest list,  if you can do so casually and diplomatically.  Present your request as a way to find out if you’ll know others in the room.

Fourth,  polish up your short-form elevator pitch and think about how you might approach guests that you’d like to meet or reconnect with.  You may want to Google a name and find out what that person has been doing,  so you’ll know what to “spontaneously” bring up.

However,  be mindful that pushing business topics will be a turn-off,  unless the other person raises an issue.  Focus instead on scheduling post-party follow-up with selected people who would like to know more about your products and services.

While at the party,  greet and thank your hosts straight away,  before you visit the bar or buffet.  After that relax,  mix and mingle.  Brainstorm some friendly ice-breakers that will open the door to conversation (“How do you know [the hosts]?”)  Eating and drinking are party highlights,  but take it easy with the drinking.  I recommend that you have not more than one drink and then switch to a non-alcoholic beverage.  You must be sober to successfully work your networking agenda.

Moreover,  you’ll also need to master the drink and hors d’oeuvres plate juggle.  Hold your drink in your left hand,  so that you can shake hands easily and not give a cold,  damp greeting.  Likewise,  eat your hors d’oeuvres with the left hand,  so you don’t offer a sticky handshake.

Finally,  pay attention to the ebb and flow of guests.  Unless you’re in a serious conversation  when their number begins to fade,  find your hosts,  thank them for the invitation and take your leave.  There is an optimum time to arrive  at and leave a party.  Arriving 15- 20 minutes after the start time is usually good.  The next day,  send a quick email to thank the host once more.  After all,  a good party is a wonderful thing and you want to get invited back next year!

Thanks for reading,

Kim

 

2015 Year-End Tax Planning Thoughts

It’s mid-November and time for Freelancers to think about how much money we will hand over to the tax man this year. Tax planning is usually at top of mind as the year ends, but be advised that obsessing over taxes is not always useful. New York City CPA and small business tax specialist Michael Hanley recommends that you take a breath and consider the impact that aggressive tax strategies would have on your financial circumstances.

Hanley cautions small business owners and Freelancers against inflated spending on business expenses just to give themselves a lower tax bill, because tax deductions are not a dollar-for-dollar benefit. Every dollar written off as a deduction yields on average only 30 cents in tax savings (depending on your tax bracket and legal structure of the business). If you have a big-ticket item to buy and you anticipate that this year’s income and next year’s will be about the same, then buy when you can get the best price on the item, be it in this year or next. Your savings could be worth more than the tax deduction.

Hanley also addresses the apparently common tactic of zeroing out one’s business bank account by December 31. Paying for business expenses, adding to your retirement account, or purchasing business equipment or supplies will likely make the zero balance bank account tactic work. Paying yourself a bonus, taking a shareholder distribution if your business is a corporate entity, paying down your credit line at the bank, or paying off business credit cards will not give you legitimate tax deductions.

Professional development education is tax-deductible, so if you’re holding money and there is a potentially useful workshop or symposium offered late in the year, do register and attend. You might also consider throwing a Christmas party for clients, prospective clients, referral sources and selected business colleagues (meaning, no one who might steal a client!). Your Christmas party could turn out to be a networking bonanza that creates billable hours for you in the coming year (and beyond).

Clients and referral sources could come away with more business as well and that will make their relationship with you more valuable to them. If you can grab a big table or a private room in a restaurant that needn’t be fancy, but has a good reputation, then plan your party with Evite, even if a Monday night is all you can reserve.  Allow 7-14 days for the RSVP—last minute invitations can be just fine. Spontaneity has its charms, especially at this time of year.

To make sure that the social swirl and networking will be effective, invite 30 and expect 12 to show. Set out five or six finger foods and arrange for a signature cocktail. If someone asks for beer or wine, let them have it. Your party can run 6:00 PM – 8:00 PM. Most people will have two drinks, the restaurant will tell you how much food to set out. You will probably spend $60/pp, meaning that a table of 12 will cost less than $750.

You might also consider inviting your Linked-In connections to a party. It would be a wonderful way to introduce your colleagues to one another and billable hours could be created as a result. You may want to make this a pizza, salad, beer and wine affair, but so what? It’s a great idea, regardless. If you have 100 connections, plan on 25 showing up.

If it’s too late to host a party this year, the cards and stamps used for the December greetings that you’ll send to clients and referral sources are tax-deductible. If you act now,  there will be time to order specially printed cards for your business (you will still add a personal message).

Thanks for reading,

Kim

So Why Should They Hire You?

Congratulations! A client with a big budget and a need for your kind of services has called you back for a second talk. You’re excited and a little nervous, too. There’s a lot riding on this interview—maybe this is a prestige client who will help you attract still more prestige clients? Maybe you have bills to pay and this assignment is your ticket to solvency?

Whatever your motive, acing the interview and signing the contract are paramount. Then the client throws this last-ditch, totally common and yet potentially flummoxing question at you–“Why should I hire you for this project?”

Most of us will flap our jaws aimlessly, talking about the value-added we bring, our work ethic, excellent customer service or deep expertise. All of these benefits are positive but in today’s hyper-competitive economy, a Freelancer must make a stronger case. We need to make the client salivate to have us on board.

As luck would have it, there are some good stock answers available and they will make you shine. These templates give the prospect the confidence to open the door and bring you onto the team. You maximize the impact by replying in a relaxed tone, keeping your answer clear and simple and avoiding the use of jargon.

Interview coach and author of Convince Them in 90 Seconds (2010) Nicholas Boothman suggests that you try something like this… “You know how an outside specialist has to be flexible and ready for the unpredictable? Well, I know how to adapt to changes, I have initiative and I can cover a lot of bases, so your team members will be able to concentrate on what they do best and I can take care of the other stuff that needs to get done.”

You might also try something suggested by business journalist Geoffrey James, author of Business Without the Bull (2014)…. ” You know how sometimes you can’t find top talent to bring on when you need them most? Well, I have ( x amount of) years experience in (whatever field) that will let me solve your (problem or need) and get the right solution up and running in a short time frame. When you hire my organization, you won’t have to spin your wheels searching for talent and you’ll avoid the risk of hiring the wrong person.”

Here’s a cool little retort for the Freelancer who has not seen age 35 in a few decades and it works whether one is speaking to a Baby Boomer, Gen X, or Millennial…”You know how sometimes people can get into emotional battles over how to approach a problem? One of the most important things I’ve learned over the years is how to bring these kind of conflicts to a quick resolution. If I’m on your team, you’ll not only get an experienced (name the specialty), but also someone with perspective, who can guide a team away from butting heads and toward getting the work done.”

Note that your answer positions you as the solution to the client’s problem or need and that is precisely how you want to be perceived, for that is why you will get hired. You may devise other answers that more closely reflect the circumstances of your field. Anticipate the question in advance of your next client meeting and think of scenarios that will help you answer the “Why should I hire you” question in a way that focuses on the client and how you can make his/her life easier.

Thanks for reading,

Kim

Step It Up: Taking Your Business Venture To the Next Level


You might be doing fine and dandy with your business revenues and profits, or you might feel the need to generate more of both. Regardless of your particular circumstances, it is a well-known business axiom that like a shark, organizations (for-profit or not-for-profit) must continually move forward. Growth = Survival.

Growth in any aspect of life requires well-considered and attainable goals, objectives, strategies and an action plan. Be mindful that what you set out to do, while perhaps far-reaching, has the best chance of success if things are kept quite simple and not complex at all. Here are some strategies that may help you to achieve your goals, whatever they are.

Save time

Productivity is a key component of success in life and business. Whether you prefer to view productivity as working hard or working smart (I say a bit of both!), nothing happens unless what must be done is actually done.  Plans must be conceived, discussed and implemented and then measured for efficacy and impact.

Assess your technological capabilities and make sure that you are using devices and protocols that are time-saving.  Examine also the way you deliver your products and services. Operational efficiencies save time and money and allow you to direct your creative energies toward  money-generating activities, such as performing market research and competitive analyses, or just plain old resting and refreshing your energy stores.

Making it possible to bring in as many customers as possible as your organization quickly and inexpensively provides their products and services is the ultimate goal of productivity. How can you do what you do faster and Continue reading