Author Archives: freelancetheconsultantsdiary

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Getting and Giving Advice: Tact

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In my March 1 post, I introduced the matter of giving and receiving advice and I let readers know that over the next few months I would explore different aspects of this important and sensitive topic. Here is the link to that post, if you’d like the reference.

Getting and Giving Advice: Skill Set

When offering advice to someone, especially if it is unsolicited, tact is an essential ingredient.  In today’s bombastic communications environment that is dominated by “reality”shows,  current events infotainment-style “news” shows and even presidential debates that not infrequently de-volve into scream fests, it appears that the use and value of tact have been greatly diminished.  Name-calling is in vogue, I’m sorry to say.

Tact comes easily for some but for most of us, tact requires first an awareness of its need, followed by lots of practice in its implementation.  When a difficult conversation must take place,  when in a negotiation, or even when relaxing and chatting with friends or family, tact is a useful skill. Tact adds subtlety and sophistication to your speaking style and makes you look more professional and competent.  Furthermore,  there will be no good relationships built without it, business or personal.

Being direct in one’s expression is also a useful skill,  but the ability to deliver a blunt opinion well is real talent. There is a right way to tell the outrageous truth.  The essence of tact is keeping one’s emotions in check, so that the impulse to blurt out hurtful (or semi-incoherent) statements will be curbed.  Consider keeping the following suggestions in mind as you work to incorporate the nuances of tact into your communications portfolio.

THINK FIRST

Especially in a conversation that seems to have the potential to become heated, pause, so that you can listen to what is being said by the other party and give yourself time to organize your thoughts and choose your words carefully.  By any means necessary, avoid attacks,  threats,  arm-twisting,  sarcasm,  accusations and disrespect.  You may be unhappy with what the other person has said or done,  but aim to express your displeasure in a polite and yet no-nonsense manner.  This approach is not to be confused with backing down.

SOFTEN NEGATIVE FEEDBACK

When you must address the stressful matter of unmet expectations or poor results,  the tactful approach is the best way to get you and the other person on the road to effecting a satisfactory solution.

First, search for a way to include a positive observation about the outcome. Next, discuss what came up short.  Be diplomatic with your criticism—it may be that you did not clearly communicate your request and thus caused the other person to misunderstand.  Make the conversation a teachable moment for both of you.

TIMING IS EVERYTHING

It may not be possible to know in advance the best time to wade into a sensitive subject. If you attempt to force a discussion at an inconvenient time,  your message will not be well received and if your manner of approach reeks of entitlement,  you could damage the relationship.

Always ask if it’s a good time to talk.  If it appears that the other person can focus on choosing another time,  then ask to do so.  But if that person appears to be overwhelmed,  back off and revisit the subject at another date.  Respect for boundaries  is another cornerstone of tact and tact is good business.

Thanks for reading,

Kim

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Power Through Stress

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There are two types of people in this world—those who make things happen and those who allow things to happen to them.  Reader friend,  I know that you are the first type,  a mover & shaker take-charge Freelance professional who knows how to make good things happen.

But every once in a while,  I also know that the best-laid plans will not produce the expected outcome.  Other times, responsibilities and obligations pile on to a distressing level.  Such events might cause even a high-performing Freelance consultant to feel helpless and overwhelmed and as a result, stressed.

University of Florida psychologist Timothy Judge and colleagues encourage us to give ourselves a pep talk during challenging times, to promote the feeling that we are still able to exert control over the levers of our life and business (occasional slips of the grip notwithstanding), because his team’s research quite clearly indicates that those who feel confident in their abilities and in control of their lives are much better at managing stress and getting themselves positioned to capitalize on opportunities and dismantling or avoiding obstacles that block success.

Those who feel as if they are in control of their life and work can simultaneously feel very intense stress and anxiety from time to time.  However, their resilience equips them to manage those feelings differently from the passive types.  The powerful get busy when adversity strikes, while the passive are inclined to accept negative circumstances as inevitable and conclude that there is no recourse. They give up.

The ability to manage emotions and remain calm under intense pressure has a direct link to performance and the ability to perform well has a direct link to success.  Luck plays a role (let us not arrogantly deny that force of the universe),  but we are sometimes able to summon good luck into our lives.  It is often said that fortune favors the prepared.

As regards defeating or minimizing adversity,  realism makes us more resilient.  Prepare yourself for change by accepting that ups and downs are inevitable and the good times will not roll forever.  When billable hours are abundant and additional cash is available,  create short- and long-term savings and investment goals.  If nothing else, add more money to your retirement fund.  Whatever happens good or bad, money will be useful.  Think also of Plan B and even Plan C  alternatives that you could pivot into should unfortunate occurrences darken your door.

If you are presently in the clutches of challenging circumstances, you have my deepest sympathy.  Moreover I can empathize, because I’ve been there and I’m terrified of returning.  Respectfully,  I suggest that you take steps to shift your perspective to adopt the viewpoint of power and gain the confidence to take the reins. There may be aspects of your dilemma that are beyond your control,  but you are capable of controlling your response to it.  Long-term wallowing in self-pity is not useful.

Stress and anxiety can put us into a choke-hold.  To slip out, take action to build up your body’s hormonal stress-busters,  endorphins and serotonin,  with some regular exercise.  Any kind will do,  so long as you partake three or four times each week for a minimum of 30 minutes.  Please see my post from December 22, 2015. https://freelancetheconsultantsdiary.wordpress.com/2015/12/22/exercise-leadership-in-the-new-year

Once you peel away a few layers of stress and anxiety,  you’ll be able to apply your renewed confidence to identifying corrective strategies.  It may take a while to engineer your repackaging or pivot,  but the time to begin the transformation  from passive to powerful is now.

Thanks for reading,

Kim

 

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Negotiating 2.0: Taming Hardball Tactics

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Freelance consultants are always the little guy.  We possess agile talent and experience that bring value-added to so many mission-critical projects,  but we never control the process.  We value our savvy and survival skills,  but we are alone and vulnerable, truth be told. We navigate and negotiate our way through work assignments and do whatever we can to obtain billable hours.

As we enter into negotiations in pursuit of contract assignments,  prospective clients will sometimes seek to take advantage of us. Passive aggressive withholding is the usual weapon. Prospects are known to play ugly games,  sometimes to bargain down our already quite reasonable fee,  other times to sneak more work into the agreed-upon scope of  project work (mission creep) without paying a supplement for the extra duties.

Negotiation skills are a crucial defensive mechanism that help us to protect our integrity and our income and maintain good client relations as we do. Deepak Malhotra, author of Negotiating the Impossible (2016) and professor of business administration at the Harvard Business School, has a few suggestions that will help us to respond when a prospect or client decides to become an adversary.

Tactic:  “We will never…”

This is an ultimatum. Malhotra recommends that one should simply ignore ultimatums because he’s found that they are usually NOT deal breakers. Ultimatums are frequently issued in the heat of emotion, or as a tactic to intimidate or control.

Avoid acknowledging the ultimatum and you allow the person who put it out there to slide away from it down the road,  because you never started a discussion about it. The other party will not lose face should they contemplate surrendering their tough position.

If ignoring the ultimatum is impossible, then try to reframe the statement in less harsh language that gives the other party an out. “It may be difficult,  I understand…” or “It could be costly (or time consuming or put you into unfamiliar territory)…”.

Tactic “Oh, and we also will want…”

The other party may have a laundry list of add-ons and conditions that delay agreement. Malhotra observes that there are a couple of likely motivations for this behavior. One, they sense that doing the deal is important to you and they aim to exploit that.  Alternatively, the conditions might possibly be meaningful to them in terms of obtaining satisfactory ROI.

Malhotra recommends that you put a cap on the demands by stating that if something is truly important,  you would like to understand why and that you will work with them to accommodate any legitimate concerns or objectives. However, you are not willing to negotiate an individual element so late in the negotiation process.

If adjustments are critical, he says, then tactfully make it known that it will be necessary to propose and discuss concessions that they would be willing to make in exchange. The other party must be willing to give some easement and flexibility on issues of value to you as well.

Tactic “Great– I’ll confirm this with my boss.”

Malhotra advises that first of all, make sure you are negotiating with the person who can really approve and set into motion the terms of the negotiated agreement. Sometimes, unfortunately, the other party will not be transparent.  Negotiations can be handed off to a gatekeeper while the real authority remains behind the scenes.

To head off this possibility,  ask clarifying questions of the other party  before you get too far along into the negotiations.  Inquire about who will need to sign off on or otherwise sanction the deal that is struck. Ask what factors might speed up or slow down the process. Learning the process of the one across the table shows you are someone who respects the organization and allows you to set expectations for the outcome you can achieve. Do you want to invest time talking to these people, or should you walk away and find a potentially better prospect?

Thanks for reading

Kim

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The Most Profitable Small Businesses

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What was your Fiscal Year 2015 net pofit margin? Did you reach your projection? Are you solvent and able to manage your accounts payable, business and household? Were you able to buy useful and comprehensive medical and dental insurance?  Were you able to deposit $10 K  or more into your retirement account? Did you travel to some nice location during the year and reward yourself with a vacation?

If the answer to two or more of those questions is no,  I respectfully suggest that you think about your Freelance consulting venture.  If you were able to put $7500 into your retirement account but you’ve not taken a real vacation in 5 years,  it does not raise a red flag in my estimation.  But if you have trouble paying bills, you have only the cheapest health insurance available and you infrequently or never pay into your retirement fund,  then you need to devise a way to make more money.  One of your options may be not just to tweak your business model and engineer a pivot. You may need to go into another type of venture altogether, one with greater profit-making potential.

Take heed– Sageworks, a financial data service located in Raleigh, NC, analyzed the net profit margins of 16,000 small businesses that earned less than $10 million between September 2014 and August 2015.  The average net profit across all industries in that time period was  7.2%.

Note that this list of top performers consists almost entirely of Freelancer-friendly service industries.  Despite the challenges of selling services, especially intangible services,  to either B2B or B2C clients,  Sagework’s list demonstrates that it is possible  to make money as a self-employed service provider.

Some industries are more soloprenuer-Freelancer friendly than others.  Accountants/bookkeepers, real estate sellers, lawyers,  landlords,  health  practitioners (physical therapists, chiropractors, podiatrists, etc.), graphics/industrial designers and architects/(structural) engineers are all able to operate a one-person shop quite well, perhaps with a single employee to provide administrative help.  Physicians, I’m sorry to say,  can no longer maintain a solo practice in big cities.

Educational requirements and professional credentials pose a formidable barrier to entry for several of these high-yield business opportunities, with medicine, dentistry, law, architecture, engineering, chiropractic and accounting (CPA or certified financial analyst) leading the list.  In contrast, real estate sales requires only the right relationships,  a license to do business and no real selling skills if you are in a hot market.  If someone with a real estate broker’s license brings you into the business,  you can work under the umbrella of that person’s credential.

I confess that I look askance at the stated prospects for attorneys.  There have been many mergers between big law firms and as a result, many lay-offs. I’ve personally known a couple of lawyers who had a hard time finding employment and when it was obtained, the job was an assistant district attorney that pays maybe $50 K a year.

I’ve read about lawyers with degrees from Ivy League schools (UPenn and Columbia) saddled with six figure debt and no job.  I recently read about a young lady who sued her (accredited but undistinguished) law school,  claiming that the advertised post-grad job statistics are false and also charging that the career services department was useless. She lost her case,  but I suspect that her argument is valid nevertheless.

From a former employee of a very prestigious law firm who was let go four or five years ago (and started her own profitable boutique firm),  recent law school grads who were hired by prestigious firms over the past couple of years have been subjected to a shocking bait & switch game—from a law firm, no less!  An offer letter is sent, in which the new hire learns that s/he will not start the dream job for two years.  Oh, and the salary will be $20K less than was originally negotiated.

While some attorneys do quite well, like my friend, many  self-employed lawyers in solo or small enterprises struggle as the big firms shed employees. Welcome to the new normal. Below are the small businesses that in the U.S. that on average have the healthiest profit margins.

Thanks for reading,

Kim

Business                                                                                   Net profit margin

Accounting / Bookkeeping                                                             18.4%a

Real estate sales                                                                                15.2%

Lawyer’s office                                                                                   14.5%

Dentist’s office                                                                                  14.4%

Landlords                                                                                             14%

Health practioners (chiropractors, etc)                                      13.3%

Physican’s office                                                                                13%

Business or technical consulting                                                   12%

Graphic and industrial design                                                         11.4%

Administrative services (billing, etc.)                                           11.3%

Architectural / structural engineering services                          11%

Real estate oproperty services (landscaping,cleaning, etc.).  10.1%

 

 

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Social Media—Not?

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It is by now standard operating procedure for business owners and other self-employed professionals to have a visible presence on one or more social media platforms,  in addition to an online presence provided by a website.  We’ve  internalized the assumption that there is no way to either launch or sustain a viable business without an active online presence spread over an array of platforms.

The majority of my colleagues and competitors spend rather a large amount of time  researching and writing newsletters,  tweeting,  Instagramming, or linking with and friending sometimes 500 + “connections”. But really folks,  what is the demonstrable ROI of most of this effort?  Beyond a certain point,  I respectfully submit,  social media produces very little beyond siphoning off a chunk of scarce time and money.

How does social media provide a demonstrable ROI for Freelance consultants, who typically provide an intangible service? Our ventures run on referrals based on trust and reputation—how can that resource be communicated electronically? Alan Weiss, president of Summit Consulting and author of numerous books that address the consulting trade, including Million Dollar Consulting (2009), has for several years offered to split his (large) consulting fee with anyone who shows him how to acquire a client purely through social media or website channels and he signs a client as a result.  To date, there have been no takers.

The reality is that most of us in business are afraid to dial back the social media and so the practice continues. We fear that if we don’t participate,  our competitors will eat our lunch and customers will abandon us.  I’ve observed that in certain businesses and organizations,  social media and website marketing yield a good ROI.  A large collaborative of Boston artists and galleries has recently hired me to edit a newsletter and perform PR functions for an ongoing monthly event plus an annual special event and that is money well spent for the group.  Performing artists,  clothing designers, restaurateurs and professional organizations come to mind as excellent candidates for Twitter, Facebook, YouTube and Instagram to provide outreach / engagement with past, present and future patrons.

Nevertheless,  there is a group of social media and website holdouts and at least a handful are making a good living.  Maybe they possess valuable competitive advantages,  such as excellent word-of-mouth,  always the best form of advertising,  and exceptional skills? Among that group are two interior designers who have more clients than can be handled (in three or four cities, mind you) and the owner of a small neighborhood breakfast and lunch restaurant that is always packed.  Three of the six most successful Freelance consultants with whom I’m acquainted do not even show up on Google.  Author Otessa Moshfegh,  a member of the internet-obsessed Millennial Generation,  has eschewed both website and social media and her debut novel is selling nicely.

I’ve learned that Ms. Moshfegh has a professional publicity team and that gives her a significant edge. Her team portrays her as elusive and not given to crass displays of self-promotion and that is good publicity (!). The consultants once worked for larger consulting firms and like any hairdresser, when they went out on their own, they stole clients.  Nevertheless,  they continue to grow their client lists without websites.  The interior designers seem to be known by the right people and receive lots of referrals. On an a laptop or tablet,  they have a few photos to show their work to prospects.  The restaurateur has been in business for 20 years,  a Starbucks opened across the street at least a decade ago, but he continues to prosper.  Patrons started Trip Advisor and Yelp pages for him and patrons control the reviews on those sites.

You may wonder how my website and blog perform for my venture? I did not work for a consulting firm, so the website I feel helps me look legitimate.  However,  no one has ever hired me as a direct and exclusive result of visiting.  This blog has shown prospective clients that I have a solid knowledge of business topics and that I have a certain writing proficiency. The blog has been a factor in my hiring, but the clients were a result of referrals and not this blog alone.

I do not advocate that Freelancers and business owners close down their internet presence.  Rather, I respectfully recommend that you consider the ROI of your investment and take heed of the analysis.

Thanks for reading,

Kim

 

 

 

 

 

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Freelancers: Agile Talent For Your Organization

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While cruising through the Harvard Business Review online http://hbr.org, I happened upon an article that told of a most interesting book that has good information for Freelance consultants and those who hire us.  Agile Talent was written by two experts in the talent development, leadership and strategic HR fields,  Jon Younger and Norm Smallwood and published just last month.

The book was written as a guide for the growing number of organizations that rely on professionals like us to come through in the clutch and get the job done,  on time and within budget.  Getting the most out of a team comprised of internal and external talent is the book’s theme.  I read an excerpt and confirmed that within,  the book contains as well a few pearls of wisdom for you and me,  primarily providing us with a new and improved way to package and promote our services to potential clients.

As Smallwood and Younger point out, so many organizations–for-profit and not-for-profit, late-stage and start-up, large and small–continue to rely on Freelance consultants to augment their lean workforces when insufficient expertise (or time) exists in-house.  Salaries are a large fixed expense on Income Statements and organizations for 30 years have been loathe to hire a worker unless the skill set is frequently needed to keep the business operating.  The authors provide useful recommendations to those who hire,  collaborate with or manage the external talent,  so that good outcomes for all parties can result.

Agile Talent Freelancers allow organizations to access the services needed only for the scope aand length of time that the organization requires.  We bring great insight, heightened productivity and relevant experience to countless organizations.  Yet organization decision-makers and those with whom we collaborate are sometimes unsure of what to expect from the arrangement with the agile talent,  or how to successfully onboard and work with us.

In order to maintain or expand our billable hours,  it is imperative that we are able to anticipate how the relationship might go off the rails and come to an unfortunate parting of the ways.  Before encountering a prospective client,  we must communicate our benefits  to them.  Packaging and promotion are essential when selling an intangible service.  Intangibles are the most difficult sale and in the knowledge economy,  these specialties represent a large percentage of B2B sales dollars.

So how can we exert some measure of influence and get ourselves paid?  It is aalways necessary for us to sell our expertise,  trustworthiness and usefulness.  When organizations are faced with a….

  • Project
  • Challenge
  • Opportunity

….the agile (or external) talent tag line gives us another way to communicate our benefits to decision-makers.  Incorporating the resonant buzz words makes us look smart and capable and makes hiring managers and project sponsors feel that they’ll look smart to superiors and subordinates when they bring us on.  Inertia,  that is,  tabling a decision indefinitely because leaders lack the confidence to move forward except in the most obvious emergencies,  is the  Freelance consultants most formidable competitor.  Anything that we can do or say to persuade prospects to become clients is a win-win.

Thanks for reading,

Kim

 

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It’s in the Bank

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Are you happy with your bank? Do you consider what you pay in fees to be a good value for the services provided? Do you consider your bank to be a source of support for your business? If the answer to any of these question is “no” or “maybe”, read on.

The choice of a bank is a serious decision in our personal and business lives and size matters,  as regards the account,  business or personal,  and the bank as an entity. As with all planning,  the expected needs of the individual and/or the business must be considered when choices are made. Banks have become competitive and expensive over the past couple of decades and as a consumer and a businessperson, you owe it to yourself to get the most for your money and your needs met as you do.

As a private citizen,  you may want to buy or refinance a home,  make home upgrades, or finance your child’s education.  As a business owner or Freelance consultant,  you may have equipment or technology upgrades,  growth and expansion plans that will benefit from outside financing.  Whatever your financial plans,  a helpful banker will be an essential building block toward the realization of  your goals and obligations.

How should Freelancers and business owners choose a bank?  A good way to start is to identify two community banks,  two regional and two large national outfits and pay each a visit.  Walk in and ask to meet the business banker,  who is also usually the commercial loan officer.  If you need an appointment make one,  so that you will have time to talk.  Tell this individual about your business and your plans and perceived needs.  How can the bank augment and support your business?

If business credit is a priority, ask these two questions:

  1.  What is the amount of the credit line that the business banker can personally approve?
  2.  Does the bank offer SBA loans and is it a Preferred SBA Lender and able to approve and underwrite such loans independently.  How much SBA loan business is done and what percentage of applications are approved?

Below is a general guideline as to what type of bank is likely to be appropriate for your business venture.  Remember to ask about merchant credit card processing fees if you accept cards.

Community banks

  • Freelancers, small  and medium businesses
  • Fees can be on the high side
  • Technology can be slow or not comprehensive
  • Service is typically excellent. This is old-fashioned banking.  Customers are taken care of. The tellers and managers know you.
  • Loaning decisions are made locally. They know you and your business. They want to help.  Your character will count.

Regional banks

  • Small – medium size businesses that plan to grow
  • Fees are average
  • Technology will meet expectations, the basics will be available
  • Service is usually good, the regionals are capable of delivering personalized service
  • Loan decisions will be made with an eye to the local economy, along with what your financials indicate about your ability to repay

National banks

  • Medium-large business that do out-of-state and/or international business
  • Fees are usually the lowest available, the result of economies of scale
  • Technology will be the most cutting-edge available. Banking can be almost entirely done online.
  • Service is often impersonal because staff turn-over is often high. No one knows you for long. Decisions are not made locally at the branch level.
  • Loans are issued strictly by the numbers, the manager will not be able to give you the benefit of the doubt.

Thanks for reading,

Kim

 

 

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Dialing In: Conference Call Meetings

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Meetings are an essential forum for exchanging information and making plans.  The ability to run an efficient and productive meeting is a marker of good leadership (please see my post Meeting Maestro January 26).  From time to time,  at least one meeting participant must conference in by telephone, FaceTime,  or Skype.  In some meetings,  none of the participants will be in the same room and they may not be in the same time zone.  Last week I chaired a meeting of six and three dialed in.  Can we take a minute to make sure we are managing our conference call meetings to bring about optimal results?

The ability to dial in to a meeting is so convenient and absolutely necessary when team members reside in far-flung locales.  The primary downsides of distance are the lack of visual cues and diminished subtleties of voices impacted by telecommunications equipment.  FaceTime and Skype bring real-time images,  but the out-of-sequence movements are less than ideal.  There is no remedy for the missing personal vibe.  Communications experts recommend that we accept these limitation and maximize the advantages.  The secret to running  a successful conference call meeting is to KISS Keep It Simple and Serious–all business and limited small talk.

Step 1 is to schedule the call, send the dial in and access codes to participants and attach the meeting agenda.  Step 2 is to send a reminder notice 24 hours ahead of the call time and to remind participants to have available the agenda and any additional hand-outs you’ve attached.

Step 3 is to be punctual.  The convener should have the call live 5-7 minutes ahead of time and those who dial in should call in by phone or set up their computer 3-5 minutes ahead of the scheduled time.

As callers sign on, signaled by the chime,  the convener will greet callers and ask each to identify themselves and thank them for joining the call.  As new callers arrive,  review who is already on the call.  Make introductions of name, title,  role and reason for being invited to the call as needed, so that everyone is fully apprised of who has what purpose and who might answer which questions.

As noted above, jokes and banter tend to fall flat in telephone or video meetings.  Just matter-of-factly get down to business. Convey information;  ask questions;  settle on next steps and the timetable. Everyone will appreciate that you’ve done so.

Because verbal skills are all that is available in conference calls (and to a lesser extent,  verbal prevails in video calls as well),  communications experts stress that the convener must speak clearly,  loudly enough to be heard and with authority.  Think newscaster.  It’s also recommended that those who speak should be able to hold the floor a little longer than perhaps would be done in a face-to-face meeting.  Also, wait two seconds after the last person has finished speaking before you start to speak.  Simultaneous speaking goes over even less well in a conference call.

Step 4 is that the convener must control the pace of the meeting,  whether all or some of the participants have dialed in.  Pay attention and focus on what the callers say.  Step 5 is to take notes and repeat important points as you go along.  At  the call’s conclusion, thank participants once again for their participation.  Step 6 is to recap key decisions, actions and timetables and adjourn the meeting.  Send around the meeting notes within five days

Thanks for reading,

Kim

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Getting and Giving Advice: Skill Set

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In the Peanuts comic strip, the character Lucy would regularly set up a mobile office with a sign that read “Advice 5 cents.” Asking for and being asked for advice is an integral part of our personal and professional lives. It is surprising that we do not assign a higher value to the process or train ourselves in its nuances.

Giving useful and timely recommendations and advice are the essence of coaching, consulting, leadership, management and parenting.  There are right ways and wrong ways to deliver even positive reviews, let alone the evidence of gaps or missteps.  Spending some time learning about the process of giving and getting advice is an important element of leadership development.

Over the next few weeks,  I’d like to explore different aspects of the exchange.The whole business of advice is potentially fraught.  Offering unsolicited advice can cause others to see one as controlling or a busy-body.  Feelings can be hurt, people can feel threatened or violated.  Offering advice or an opinion  even when asked can also lead to an unfortunate outcome, because the asker may be looking not for an expert or unbiased opinion or guidance, but rather validation.  Certainly we’ve all experienced the uncomfortable feeling when the advice seeker turns blatantly testy because the desired response was not given.

Keep in mind that well-honed listening skills are essential when one takes on an advisory role.  Attention must be paid to the question posed and what may motivate or be at stake for the asker.  Diplomacy, self-control,  discretion and emotional intelligence are likewise required attributes and behaviors.  Ego gratification, a need for control, or other self-serving behaviors have no place in the process.  Self-awareness is part of the equation and humility as well, because if one is not qualified to give advice or guidance on a given matter, that must be communicated.

Respecting bounadaries is key.  The terrain of unsolicited advice is usually best avoided—but the concept presents an ethical dilemma when we witness someone we know and care about slide into near-certain disaster born of poor judgment or timing.

Finally, determining the type of solution one would be wise to recommend to the asker, as well as the amount of follow-up and other post-request involvement should be taken on,  calls for good judgment and strategic thinking.  How can you be fair to both the asker and yourself?

The next time you seek or are sought out for advice, keep what’s been mentioned here in mind and stay tuned for more discussion.

Thanks for reading,

Kim

 

 

 

 

 

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The Content of Content Marketing

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Content Marketing continues to have a life of its own, riding a wave of non-stop hype. But what are all that text and all those images floating through space really worth to your business? I edit two newsletters,  one short and sweet,  the other several pages long and filled with lots of text and photos. One newsletter I assemble myself by reaching out to obtain snippets of relevant and timely new information and an image or two each month.  The second I solely edit and what a laborious process it is to slog through all that dense text!  Can you guess which entity generates the most revenue and profit?

Why, the owners of the short newsletter that gives splashes of fresh info every month plus one or two new pictures, of course.  Those organization leaders do not bury themselves in the labor and expense of high-maintenance content marketing.  They are instead pursuing clients and making money. They are not merely busy; they are productive. They know their role as business owners.

If you can build and maintain a good stable of clients without a web presence, by golly I say you should do it. Truth be told,  most of the most successful business owners and Freelance consultants that I know have no website and no social media.  Instead, they are known and trusted by clients and referral sources.  They are going to the bank and not to their keyboards or video cameras to crank out “content”.

Enter the experts

The short answer is,  if you’ve done something successfully a number of times,  you can claim the title.  However, there is also the axiom “Those who can do and those who can’t, teach.” My client who has enlisted my services for the production of the monthly weighty tome hasn’t had a client in something like five years (I’m serous). She swans around speaking on panels, moderating panels, writing articles for a couple of journals that don’t pay (I edit those as well) and overall being a very busy girl. But I’m not sure how she pays her mortgage. Trust fund?

Noise makers

Everybody with access to a keyboard or a camera is doing some level of content marketing,  even if it’s only for themselves and their Twitter friends. Everybody’s pulling out a cell phone to snap pictures of something—the first snowfall,  the first crocuses and at the Boston waterfront a couple of weeks ago, when the air temperature was minus 10 and the Atlantic Ocean was about 40 degrees,  the fog that was rising from the water as a result of the 50 degree temperature difference (it was quite a sight). all those photos become content posted to social media.  It’s all noise that competes with what Freelance consultants and other business owners are aiming to do,  that is,  get the attention of potential clients and referral sources.

Branding is not personal

Supermodels and a certain group of raven-haired sisters (and their mother) in southern California seem to have done very well with the personal branding concept,  but that doesn’t hold for the rest of us.  Unless you were lucky enough to have held a job that allowed you to publicly build a reputation amongst prospective clients,  or you descend from a prestigious family,  the differences that you (and I) point out to clients are only differences and not distinctive competitive advantages.  We are the same, only different.

Strategic, original, relevant, concise

If you have the time and inclination to delve into the content marketing fray,  be strategic about the process, most of all. Have a clear and defendable purpose.  My purpose for producing this blog since June 2009  has been to

1.demonstrate that I have good business judgment

2. demonstrate my writing skills

I’ve referred prospective clients to the link for this blog and the strategy has been successful.  I’ve gotten at least three clients,  including a (modest) book editing assignment,  my first. Editing two newsletters also helped me to snare that gig.

Further,  read about business topics in places like The Financial Times,  The New York Times, Business Week,  Inc. Magazine,  the Harvard Business Review and other credible sources. Those can become your inspiration,  along with your owned lived experience,  to generate original content.  Do not bother to try and pass off groupings of links to articles as your blog or newsletter content.  Do not insult people.

Finally,  whatever your topic, two and a half pages of text, or 1000 words, has got to be your max. When writing this blog,  I start thinking about creating a two-part post if I surpass 800 words. Attention spans are not what they used to be in this noise-filled arena of experts.

Thanks for reading,

Kim