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Rev Up Resilience To Ramp Up Productivity and Reduce Stress

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Is it my imagination, or has life become increasingly stressful year after year? In my experience, it feels as if navigating normal life (is there still such a thing?) and being productive in one’s occupation requires more effort than was necessary just a few years ago. The bar for success seems higher and the level of productivity (and luck, I might add) required to win the race is consequently higher.

Productivity is a multi-faceted function and we’ve examined how to maximize its application from technology, marketing and sales perspectives. Today, we’ll examine the impact of health on productivity and get ideas on how to do what must be done without damaging one’s physical or psychological well-being.

BTW, the American Psychological Association agrees with my observations. According to its 2023 Work in America survey, 77% of U.S. workers experienced job-related stress during the previous month and 57% reported negative outcomes as a result, including emotional exhaustion and lack of motivation that undermined their ability to do their best work. Stress and its usual byproducts, burnout and anxiety are also linked to the often-celebrated hustle culture, whose supporters brag about their marathon workdays and insist that the sacrifice is the price of admission for attaining a thriving business or career.

In the beginning hustle culture can be helpful and that pedal-to-the-metal work ethic will propel you toward your goal. But in the long-term, being a workaholic (that’s the old-school term) can cost you your health—and it might even undo the success you’ve attained. Lengthy periods of intense stress carry significant downsides, physical and psychological, including loss of energy, concentration and creativity—the building blocks of productivity that hustle culture is supposed to enhance. When you’re constantly in overdrive, the brain’s capacity to focus, exercise good judgment and perform other “executive” functions deteriorates. Related cognitive assets, notably decision-making, problem-solving and strategic thinking, can also weaken. The inevitable outcome is that productivity craters.

So how can you improve your capacity to be productive and enhance your executive cognitive functions along the way? It may sound counterintuitive to some, but when you’re not just determined, but also realistic, about achieving important goals, the first step is to step away from the hustle culture fad.

You may be convinced that hard work is the partner of ambition and to a great extent that is true, but pushing yourself to exhaustion is almost guaranteed to result in an assault on your physical and psychological well-being. Instead, you will be wise to regularly nurture and replenish your energy stores to cultivate resilience, minimize stress and bring about strength, focus and calm control. Reserve those hustle culture 12+ hour workdays for extreme circumstances, such as responding to an emergency or meeting an important deadline. Prioritizing your health can be treated as a strategic imperative—is it not your greatest resource when all is said and done?

Organize and prioritize

Managing time is central to facilitating productivity. Strategic time management minimizes stress because it gives you a road map for your day and the road map enables a sense of calm control that makes productivity flow. When you have too much on your plate and you’re putting out fires and everything is an emergency, the secret to navigating the chaos is to create a road map that prioritizes your tasks from the top down—most important to least important. If you’re unsure about which tasks are most urgent, confirm the consequences for late completion by checking deadlines, investigating the potential of missed opportunities, or incurring fines. Another idea is to consider the reward or risk of the task’s completion. For example, will completing this task provide increased revenue? Asking yourself these questions can help narrow down the true priorities on your to-do list.

Maximizing productivity and minimizing stress requires that you take ownership of your schedule and plan your time so that you can manage your workflow. Time management is the secret sauce that will make you feel in control and less stressed, no matter what kind of workload you’re dealing with. A realistic to-do list can be very helpful as well as empowering. Even if events conspire against you and you don’t quite complete your daily itinerary, you’ll know what you must do the next day, or later in the week. Best of all, you’ll be confidently on your path to improved productivity as you become more realistic about scheduling and estimating time commitments.

Once you’ve determined your priorities, you can assess what you can handle and begin to identify tasks that might be handed over to an expert. Bringing in reinforcements is a crucial step in successfully navigating chaos. Today’s business reality is that there are not infrequently too many to-do’s for one person to handle. Business leaders must learn to delegate to a team member or outsource to an outside expert.

Delegate/ outsource

If you’ve come to the realization that there aren’t enough hours in the day to get through your typical to-do list, it’s time to behave like a real leader and off-load some of the work. If you have employees, evaluate the feasibility of delegating certain tasks. If you are a Freelance soloprenuer, examine your budget and evaluate the feasibility of outsourcing certain tasks.

Outsourcing is the practice of delegating certain business functions to an external individual or agency with the goal of enabling the business owner and/or employees to focus on primary tasks and responsibilities. Outsourcing enables Freelance consultants and other business owners to devote time and talent to the organization’s core functions by selectively delegating certain tasks to a highly skilled external expert. Removing certain tasks from your plate will enable you to focus on projects that are core to your business, as it factors in that you may not have either the inclination or expertise to optimally complete certain tasks. Accepting your limitations, something we all would be wise to do, should allow you to both improve your productivity and also lower your stress level.

  • Choose the right tasks    You, team leader, are responsible for understanding and communicating the strategic, big picture view of the work.  Subcontractors and part-time help are responsible for their area of specialized skills.  You coordinate all tasks and ensure that milestones are met and the deliverables are provided within the project deadline and budget.
  • Provide resources and authority Ensure that that employees or outsourced help will have the resources—information, time, budget, equipment— and the authority to do what you’ve asked of them.  Don’t make them run to you whenever they need to take action.  Rather, empower them and let them apply their intelligence and creativity to making you look good.
  • Establish expectations Especially if you delegate to an employee, explain the goals of the task(s) and how it supports short or long-term plans.  Explain also how results of the work will be measured. Confirm that those who work for or with you understand their individual responsibilities and the collective goal. Make sure that the goals are SMART: Specific, Measurable, Attainable, Relevant and Timely.
  • Provide feedback and acknowledge success   Monitor performance and quickly correct any misunderstandings or problems. Find teachable moments and provide training or useful suggestions when needed.  Encourage and enable excellent work to keep people motivated and productivity high.  Employees or Freelance consultants you’ve hired will appreciate that you recognize and diplomatically call out superior work and will rectify weak performances with the proper coaching.
  • Relax and recharge The first ingredient in your productivity enhancement recipe is sleep. Inadequate sleep is epidemic these days and it is seriously detrimental to one’s health and ability to manage stress.  An unexpected outcome of sleep deprivation can be weight gain, which can be exacerbated by the release the stress hormone cortisol, which increases appetite.  When we are fatigued, our choice of foods is usually unhealthy and laden with sugar for an energy boost, or high fat, or salty.  The stage is then set for taking on unwanted pounds (and I’ve been there!). As you know, fatigue undermines creativity, judgment and decision-making, productivity and self-discipline.  Do what you can to get in those eight hours or so each night.  Getting enough sleep just might help you discover the energy to begin (or restart) a regimen of regular exercise. Exercise provides physical release and reduces tension and stress, calms and clears the mind, helps us to sleep better and even improves self-esteem. Exercise also improves the functioning of the immune system and in the process helps us to fight off certain diseases. You may play a sport, ride a bike, swim, walk, do aerobics, yoga, Pilates and/or lift weights. Experiment with different types of exercise to learn what you like and do it on a regular basis. 

Thanks for reading,

Kim

Image: © Ljupco for Getty Images

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New Year’s Resolutions for 2022

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Happy New Year! I’m psyched to welcome you to 2022 and thank you for stopping by to read. There can be no party without you and together, we are going to make this a very good year. Because we’re at the top of the year, capodanno, as the Italians so eloquently say, I’ve decided to revive my New Year’s Resolutions tradition, something I haven’t done since January 2019. Considering what the entire world has been slogging through since 2020, you may appreciate some inspiration to get yourself in racing form.

Join a business group

Freelancers and other business leaders need community. It can be lonely at the top. You need a way to meet and interact with peers, whether or not they become your besties. Business organizations and professional associations provide forums where Freelancers and (small or mid-size) business owners can talk to colleagues who understand your challenges and motivations. Along the way, you’ll build personal connections and you may also find your way to business opportunities.

If you’re not sure where to start, visit the website of your local chamber of commerce; the chambers are great resources for B2B, B2C and B2G facing business owners and leaders. Another useful organization is The Freelancers Union, an online national group that is a good resource for all types of information, from professional development workshops designed for self-employed professionals to medical, dental and other types of insurance coverage. https://www.freelancersunion.org/

Analyze your website and social media data

Fully leveraging the potential of the digital presence of your company is unquestionably a must. Whether selling to B2B, B2C, or B2G clients, the winners are those who are guided by actionable data when making decisions and developing business strategies. If you haven’t done so already investigate Google Analytics, a free and powerful online tool that helps you discover the right approach to the customer journey and customer experience that your company offers, supplies e-commerce, call-to-action and landing page insights, plus more. https://analytics.withgoogle.com/?utm_source=google-growth&utm_medium=cpc&utm_campaign=2019-q4-amer-all-gafree-analytics&utm_content=analytics&gclid=EAIaIQobChMIsILp4eCW9QIVDovICh2FKAT0EAAYASAAEgJPJPD_BwE&gclsrc=aw.ds
If you can budget about $25-$50/month, invest in a social media analytics service such as Zoho Social, Hootsuite, Buffer Analyze, or HubSpot to further enhance and refine your strategies and campaigns and measure ROI.

Become a better leader

There are multiple paths that one might take to developing and enhancing leadership skills and it can begin with reading. Reading one or more leadership themed books each year will open your mind and make you rethink your usual approaches to problem-solving, decision-making, negotiation and communication, for example. I’m a regular reader of the Corner Office column that appears in the Sunday New York Times.

You may be inspired by this tale of entrepreneurship The Unfair Advantage (2020) by Ash Ali and Hasan Kubba https://www.goodreads.com/en/book/show/50714359-the-unfair-advantage

You may be shocked but intrigued by this tale of commodities trading The World for Sale: Money, Power and the Traders (2020) by Javier Blas and Jack Farchy. https://www.goodreads.com/en/book/show/52199304-the-world-for-sale

When you join a business or professional group, you’re also likely to be introduced to leadership roles in the group (on the membership committee, for example). The chambers and also Rotary Clubs can introduce you to local not- for-profit organization leaders, who can show you how you might contribute your time and talent to a philanthropic cause that resonates and further expand your network, enhance your brand and maybe add to your skill set as well.

Prioritize revenue generating activities

Decide which of your revenue-generating activities could pay off if you plan well— then follow through and execute! Depending on your business and target clients, it could be email marketing outreach to potential prospects, attending certain conferences or trade shows, sending hard copy direct mail appeals, or running FaceBook ads. Once you know what your revenue-generating strategy will be, calculate about how much time you’ll need each week or month to gain traction and meet your financial goal. Then, get to work.

Communicate with clients

Staying in contact with clients throughout the year is good business, even when you reach out to those you haven’t worked with for a few years. Through your outreach, you remind clients past and present that 1.) you’re still in business and 2.) you may be able to help them with achieve a goal or solve a problem. A few years ago, a study by the uber-consulting firm Bain & Company confirmed what decades of anecdotal evidence shows —- that it’s easier to keep an existing customer than to find a new one.

So send a copy of your newsletter, blog, case study or white paper to clients, attached to a quick and friendly email that mentions a couple of reasons why they’ll find the read worthwhile. Also update clients when you give a talk, moderate a panel, or appear on a podcast. Pick up the phone and invite your most important clients to lunch.

Delegate or outsource

Delegating, or outsourcing if you work alone or with a small team, is essential for you to be able to have time to yourself and think about how to find innovative ways to expand your business. If you want your business to thrive and grow, you need to start trusting the people on your team, or identify other talented and trustworthy Freelancers, to take over certain tasks.

Upgrade your skills

The world keeps turning, expectations evolve and what we need to know to maintain the trust and respect of current and future clients shifts with the times, along with how we package and deliver the services we offer. What expertise do you need to own to better reach or more effectively serve your clients? What do you need to know to more efficiently run your business?

Help yourself to figure things out by reading articles that address your industry and niche within it—-what new technologies are gaining traction or what are new uses of existing technologies? What are the thought leaders in your industry and niche predicting? What are your clients doing to position themselves for future demands?

With that information in hand, you’ll understand how to upgrade your skill set. Maybe you’ll finally become truly proficient in using Excel, or learn to become more comfortable giving virtual presentations.

Nurture your health

Unless you’re up against a big project deadline, structure your time to allow yourself to have a day or two off once a week. Burnout is bad for business. Allow yourself to sleep the number of hours your body needs (adults usually need 7-9 hours daily). Eat a balanced diet that contains the basic food groups. Give yourself a daily intake of water that approximately equals one-half of your body weight in ounces. Participate in moderate to vigorous exercise at least three hours each week. Maintain your social connections by staying in touch with friends and family.

Thanks for reading,

Kim

Image: © William Stephen. Thoroughbreds racing at the Saratoga Race Course in Saratoga Springs, NY

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Knowing How to Delegate Is a Productivity Plus

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Those of us who work alone frequently need to at least maximize, if not increase, our productivity and hiring part-time or temporary help may be what it takes to get us there.  Sometimes, you need to ramp up to take on a big project for which you’ll need specialized competencies that are not in your skill set, prompting you to hire subcontractors.  In that case, you’ll lead a team and coordinate numerous tasks that drive completion of the project deliverables.  In other cases, you need administrative help to free you from routine tasks like bookkeeping and invoicing, or following-up with customer service requests.

In each scenario, the ability to effectively delegate will be instrumental in creating a positive working environment, where your hired help will strive to do their best work, so that desired outcomes are achieved.

Delegating can be considered both an art and a science and with practice, it can be mastered.  An unwillingness or inability to delegate indicates poor leadership.  Leaders who insist upon having their hands tightly on the wheel of every initiative are often perceived as controlling micromanagers by those who work with them. Such behavior telegraphs a lack of trust or even respect.  It is demotivating and ultimately counterproductive.  Here’s a checklist to help you perfect your delegating skill.

  1. Learn and assess the skills and interests of team members/ employees                                                                                                                        Consult with and observe your team members or employees when putting together a working group or assigning tasks and accommodate, to the best of your ability, their strengths and preferences, according to the project needs.  This could be a skills development opportunity for some and the wise leader will enable that process whenever possible and reap the benefits.
  2. Choose the right tasks to delegate                                                                                     You, team leader, are responsible for understanding and communicating the strategic, big picture view of the work.  Subcontractors and part-time help are responsible for their area of specialized skills.  You coordinate all tasks and ensure that milestones are met and the deliverables are provided within the project deadline and budget.
  3.  Provide the tools and authority to do the work                                                    Ensure that your employees or team have the resources—information, time, budget, equipment— and the authority to do what you’ve asked of them.  Don’t make them run to you whenever they need to take action.  Rather, empower them and let them apply their intelligence and creativity to making you look good.
  4. Be clear about expectations                                                                                           Explain the goals of the project or tasks and how they support short or long-term plans.  Explain how results/ success will be measured. Confirm that those who work for or with you understand their individual responsibilities and the collective goal. Make sure that the goals are SMART: Specific, Measurable, Attainable, Relevant and Timely.
  5. Provide feedback, guidance and encouragement.  Acknowledge success.     Monitor performance and quickly correct any misunderstandings or problems. Find teachable moments and provide training or useful suggestions when needed.  Encourage and enable excellent work to keep people motivated and productivity high.  Team members and employees will appreciate that you recognize and diplomatically call out both superior and weak performances.

 

Thanks for reading,

Kim

Image: A Goldsmith in Baghdad (1901), Kamal al-Mulk (1847-1941) courtesy of the Islamic Consultative Assembly in Tehran, Iran

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How to Delegate Successfully

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Christmas season notwithstanding,  I am busy this December and it feels so good! Catch my act on Wednesday December 4 when Dalya Massachi of  “Writing Wednesdays” and I talk about the benefits derived when nonprofit leaders write a business plan for their organization.  3:00 PM EST,  2:00 PM CST,  1:00 PM MST,  12:00 PM PST FREE! Register at http://writingtomakeadifference.com/writing-wednesdays

Readers in the Boston area may want to direct clients who are leaders at nonprofit organizations to get essential how-to information on business plan writing at my popular workshop “Become Your Own Boss: Effective Business Plan Writing”.  We’ll meet on three consecutive Wednesdays,  December 4, 11 & 18  5:30 PM – 7:30 PM at Boston Center for Adult Education 122 Arlington Street Boston MA 02116.  Register at http://bit.ly/1bP4uw9 or call 617.267.4430 class ID #10190.

Busy people must learn how to delegate if they intend to get things done.   Often,  there are not enough hours in the day to allow one person to do everything.  Productive people come to know that delegating is necessary if we are to move forward.  Productive people also know what can and should be delegated and how to accomplish that effectively.  What is outsourcing but delegating to a skilled professional tasks that we ourselves cannot complete,   from website design to public relations to cleaning our homes to preparing the food for a cocktail party?

It can be good for business profitability and healthy for organizational development to share the workload.  When time and energy are scarce,  or when we ourselves do not possess the required expertise,  it makes sense from both a time management and quality control standpoint to delegate that project and remove it from our plate and focus on items that only we can do.  If we hoard all the important responsibilities,  it can lead to real or perceived controlling behavior and that is counter-productive.  How to delegate successfully is an important skill and it begins with setting priorities.

Delegate responsibilities and not just tasks  Rather than merely assigning work to someone,  which limits the sense of ownership,  promote buy-in to the project at hand and loyalty to you and delegate the responsibility for leading an element of the project.  Allow that person to shine and display creativity,  analytical ability,  systems and operations talents,  trouble-shooting prowess and whatever else it takes to successfully manage that portion of the project.  You keep an eye on the big picture and do what is necessary to give that person the required resources and authority to do his/her part.

Accept that your way is not the only way   This could lead to some pleasant surprises and a better end result than you envisioned.  Everyone has a unique way of viewing and tackling a responsibility and you are advised to respect those different perspectives and approaches and trust the person to whom you’ve delegated.  Often, there is more than one road to the right solution.  Focus on achieving the desired outcome within the desired time frame.  Never micromanage.

Give clear instructions and sufficient information   Explain the big picture of the project and how the delegated element fits in.  Provide project specifications for what will be delegated and confirm that the person understands.  Make sure that the person has the authority to do what is necessary,  along with the budget, whatever staffing or other resources.  Be clear about milestones and the project due date.  Be available for help,  if necessary.

Teach yourself how to recognize when to delegate a project or elements thereof by first setting goals and objectives for your business,  backed by strategies and action plans that will ensure their realization.  Be candid about your strengths,  weaknesses and the time line.   Outsource/ delegate those responsibilities that you cannot do and focus on the end result.  Build a solid team that is ready to help you achieve your goals.

Thanks for reading,

Kim