10 Under $35: Client Gift Ideas 2022

Your final marketing tactic of the year will be the December holiday card and gift you give to all clients whom you billed at least $500 in this calendar year. It’s also smart to send a holiday card to those you’ve worked with over the past four or five years.

Your client outreach at holiday time goes a long way toward enhancing your brand, playing a part in your client retention/ repeat business strategy. Find the time and money to show appreciation to those who trust you enough to pay for your expertise. At this time of year, take the readily available opportunity to contact current and lapsed clients and demonstrate less visible aspects of you and your brand—thoughtfulnesses, generosity, happiness, authenticity.

  1. Yucca Cane Plant $24.99

Studies show that plants at home or in the office can reduce stress and stimulate creativity. The Yucca Cane is a long time favorite that will make a dramatic conversation piece. Its upright spineless hard leaves sit atop a thick wood cane in multiple clusters which creates an exotic tropical look. In addition to its bold look, the Yucca Cane is an easy care plant that requires low watering and enjoys high to medium light spaces. The spineless yucca loves sunlight and watering about once a week. Make sure the soil dry’s out before watering again. To beautify your plant use containers with drain holes to drain excess water and keep your plant healthy.

https://www.homedepot.com/p/United-Nursery-Yucca-Cane-Plant-in-9-25-in-Grower-Pot-21955/307739456

2. Tunisian Tile Snack Tray. $30.00

Whisk yourself away to the Mediterranean for a midday tea or coffee break. This handmade serving tray is part elegant decor, part transportation device. Tunisian artisans carve the base from olive wood and add two hand-painted ceramic tiles. No matter what you serve–coffee and pastries or wine and cheese–you’ll enjoy your pick-me-up snack that much more. Handmade in Tunisia.

https://www.uncommongoods.com/product/tunisian-tiled-snack-tray

3. Sari Patchwork Apron $30.00

Your clients who got into coking during the pandemic will appreciate a lovely and practical apron. The item began its life as a sari and has now been repurposed into a double-sided apron featuring a blend of patterns and colors to inspire the cook who wears it. Handmade by artisans in Bangladesh who stitch repurposed sari swatches together, then decorate the aprons with traditional kantha stitches in contrasting colors. Each stunning patchwork is a one-of-a-kind work of art and no two are identical. Machine wash cold, line dry.

https://www.uncommongoods.com/product/repurposed-sari-patchwork-apron

4. Sound Machine $26.00

The Yogasleep Travel Mini Sound Machine combines robust white noise options and a night light in one sleek and lightweight pocket-sized device, ready for travel anywhere. The travel mini offers six lush soundtracks created to promote relaxation and improve your sleep environment, including white noise, brown noise, and three nature-inspired sounds.

https://www.ongoody.com/business/browse/brands/yogasleep/travel-mini-sound-machine-with-night-light

5. Picture Frame $19.99

Classically attractive photo frame is crafted with a sun ray style design and ribbed texture that complements the decor of any office, corporate or home. It’s hand made of sustainably sourced bone and features an easel back and will brighten a desk, book case, or table top. Holds one 5”x7” photograph.

https://www.worldmarket.com/product/white+sunray+bone+frame.do?sortby=ourPicks&from=Search

6. Cherry Pit Muscle Therapy $18.95

Did you know this is a thing? I certainly didn’t but while I was sleeping, millions of people have been using hot or cold compresses filled with cherry pits to relieve muscle aches. Chill pits the freezer or warm in the microwave and they’ll hold and slowly release therapeutic cold or heat that’s good for what ails you.

http://cherrypitstore.com/index_files/Page796.htm

7. Key Chain $18.00

Why not give a simple and practical gift? This compact, durable and stylish key chain has a 100 % genuine leather exterior, silver in color and tastefully accessorized with solid brass hardware.

https://www.primecutbags.com/keychains/silver-leather-keychain

8. Mobile Device Ring Light $24.99

Maximize the benefits of mobile with a great little accessory that makes you look good when you Zoom on the go, sun up or sun down. FYI, read a review. https://freelancetheconsultantsdiary.wordpress.com/wp-admin/post.php?post=24120&action=edit

https://getolumiring.io/offer-01/?lpid=0621&utm_source=11335&utm_medium=&utm_term=621&utm_content=&utm_campaign=0&aff_id=11335&camp_id=0&sub_id=&req_id=5d503ba5990b4080899e5dd885958a82&contract_id=0&oid=621&device_type=PC&country_name=United+States

9. Skin Moisturizing/ Winter Therapy $28.05

  • SKIN CARE PRODUCTS: Pamper from head to toe with this giftable set including Lemon Butter Cuticle Cream Hand Salve Original Beeswax Lip Balm Res-Q Ointment Shea Butter Hand Repair Cream and Coconut Foot Cream.
  • HANDS & FEET: Pamper and soothe dry rough cracked skin with moisturizing hand salve cuticle cream hand cream and rich foot cream.
  • LIP MOISTURIZER: Made with Beeswax Vitamin E and a hint of peppermint oil hydrate and nourish dry lips with the original favorite lip balm.
  • MULTIPURPOSE OITNMENT: This gentle Res-Q Ointment is made with a blend of herbal ingredients to create an everyday salve that soothes and comfort dry skin and minor cuts.
  • BURTS BEES GIFT SET: These natural, moisturizing skin care products gifted in a Burts Bees tin nourish skin throughout the winter months and make the perfect holiday stocking stuffer.

https://www.walmart.com/ip/Burt-s-Bees-Classics-Gift-Set-Open-Box/920571603?irgwc=1&sourceid=imp_XB0zf034fxyNTw0wVCwYvw4MUkA0LJS8eSbIzo0&veh=aff&wmlspartner=imp_3006986&clickid=XB0zf034fxyNTw0wVCwYvw4MUkA0LJS8eSbIzo0&sharedid=&affiliates_ad_id=565706&campaign_id=9383

10. Designer Coffee Mug $22.00

If you must give a coffee mug, make it this one! The innovative design and sturdy durability of Cloud Mugs bring a smile with every sip. The mugs are also microwave safe. Hand wash and avoid submerging the mug in water to keep them looking and feeling their best.

Hope the list helps your relationship and brand building strategy. Happy Holidays and thanks for reading.

Kim

Freelancer = Team Leader

The observations and experiences of leadership gurus, whether academic or in the field (i.e., on the job), indicate that hiring the most talented and qualified candidates for a job or project is just half the story. Those who study performance in the workplace learned long ago that other than professional expertise, plus a basic ability to work cooperatively with others, the ingredients needed to cultivate and development a high-performance team that achieves excellent outcomes are psychological.

Decades of research has demonstrated that when workers and team members feel psychologically fulfilled, they tend to be happy and productive. Autonomy, competence and camaraderie lead the list of conditions and attributes known to give rise to the best teams, Respect (emanating from the team leader and fellow team members), trust and ____. These are the supporting pillars of team spirit that inspires cooperation, collaboration, creativity and enthusiasm for the project and realization of the full expression of goals.

Successful leaders create the conditions that beneficial relationships on the teams that they lead, using the usual resources available—communication style, showing appreciation, productive meetings, and deeper friendships, every workplace has the ability to fuel people’s basic psychological need for relatedness and lift team performance.

Leaders of high-performing teams hold productive meetings

It’s no secret that poorly run meetings contribute to are a waste of time. They are are also demoralizing, they sap enthusiasm and creativity and contribute to diminished outcomes, work ethic and worker satisfaction. Studies of workplaces indicate that the leaders of high-performing teams run good meetings. Smart leaders avoid the inadequate planning associated with poorly run meetings by incorporating practices shown to make meetings worthwhile.

Those leaders/ meeting conveners take the time to develop the the right agenda. Further, they invite only those who should to the meeting who should attend—-team members plus key stakeholders, as needed. Next, the team leader/ meeting convener will ask for reports to be sent out with the meeting agenda aand expect meeting attendees to read the reports and contribute information or ask questions. Finally, the team leader/meeting convener will open the proceedings with a round-robin progress check-in that invites team members to give a concise update on their work that creates the benefit of keepsing fellow team members apprised of the big picture of the team’s progress.

By ensuring that time together is both efficient and collaborative, leaders of high-performing teams don’t just make better use of their meetings, they also set the stage for more positive interactions, contributing to shared information, cooperation, group problem-solving where necessary and good relationships.

Leaders of high-performing teams pick up the phone

While telephone calls are, unfortunately, much less common in the workplace in general, that’s not the case with leaders of high-performing teams. Research has found that the best leaders communicate more frequently in general, and they are significantly more likely to communicate with colleagues using the telephone than their less successful peers (10.1 vs. 6.1 calls per day on average).

While studies have found that most people expect that telephone calls will be somehow awkward or uncomfortable, that’s a misperception. Not only are phone calls no more awkward in practice, they also tend to strengthen relationships and prevent misunderstanding, contributing to more fruitful interactions among teammates.

Leaders of high-performing teams show appreciation

A key reason the need for relatedness contributes to better performance at work is that it makes us feel valued, appreciated, and respected by those whose opinions we prize. It’s why recognition is often a more powerful motivating force than monetary incentives.

Within our study, members of high-performing teams reported receiving more frequent appreciation at work — both from their colleagues (72% more) as well their managers (79% more). Critically, they also reported expressing appreciation to their colleagues more frequently (44% more), suggesting that within the best teams, appreciation doesn’t flow from the top down. It’s a cultural norm that’s observable in peer-to-peer interactions.

Leaders of high-performing teams support authenticity

Members of high-performing teams are significantly more likely to express their thoughts, ideas and values with their fellow team members. In emails to the team, they use exclamation points and add a personal touch to messages by including emojis. They’re also more likely to compliment, joke with, and socialize outside of the office with their teammates.

Incidentally, members of high- performing teams also complain, when they feel the need and they’ll get sarcastic, too. They feel free to be themselves, while holding fast to respect and professional behavior.

By incorporating simple, evidence-based practices that yield better communication, more productive meetings and deeper friendships, Freelancer/ team leaders have the ability to fuel people’s basic psychological need for cooperation and camaraderie and support the achievement of excellent team performance.

Thanks for reading and Happy Thanksgiving,

Kim

Image: Mountain climbing on the Arctic Team challenge adventure race in East Greenland

Shorten Your Sales Cycle

We’re at the halfway point of the 4th Quarter, that time of year when many businesses expect to bring in the lion’s share of their revenue. You have only a few short weeks to motivate prospects and current customers to do business with you before the calendar year ends. Best case scenario, you’ll have until Wednesday December 22 seal your deals. But time is only one obstacle in your path. A much more formidable adversary you face this year is inflation and its noticeable impact on the price of everything is fueling nervous talk of impending recession. The recent lay-off of 11,000 workers announced by Meta (Facebook) can only rev up the recession drumbeat and its a tune reflexive clamping down on budgets.

There’s been plenty of debate about whether or not we’re in a recession now, but whether we are technically in a recession or not, many Freelancers are worried and with good reason. Difficult economic times do not make it difficult to generate sales. Businesses cut spending and conserve cash. The threat of a recession, in particular, one that could be prolonged, can make it very difficult to fill your sales pipeline.


That said, businesses are still doing business. Decision-makers are just being cautious about spending and that makes sense during times of economic uncertainty. Your best defense to combat any anticipated or actual tough slogging is to take an active role in increasing your revenue potential by optimizing your lead generation activities. Step One is to figure out what really motivates customers to buy from you and relentlessly appeal to that motivation in every communication channel that your prospects follow and trust—print media, newsletters, webinars, marketing emails, social media and your website.

Next, do yourself a favor and revisit / follow-up any promising prospects you tried to reel in earlier in the year. They are warm lead prospects because they’ve already dipped into your sales funnel. For whatever reason those leads did not convert, but reaching back to hit the restart button is a sensible tactic when your goal is to wring the most out of your sales pipeline and shorten your sales cycle as you do.

Implisit, a San Francisco, CA based company that uses predictive analytics to boost sales organizations’ performance and revenue, analyzed the sales pipelines of hundreds of companies and found the average length from Lead to Opportunity (otherwise known as Marketing Qualified Lead (MQL) to Sales Qualified Lead [SQL]) was 84 days and the average length from Opportunity to Close (otherwise known as Sales Qualified Lead (SQL) to Deal) was 18 days. So the average Lead to Close length is 102 days. However, this varies hugely based on what the source of the opportunity was. Whatever you can do to speed up the timeline is money in the bank. Here are four steps to ensure you set your 4th Quarter leadGen strategy up for success.

  1. Create a proper sales system: First, make sure you have a proper system in place to track and follow up with prospects. This could mean using a simple Customer Relations Management or sales pipeline tool. Click https://sellingsignals.com/best-sales-pipeline-software/ to explore six sales pipeline options that will help you to generate revenue faster and more efficiently.
  2. Engage with leads quickly: Once your sales pipeline system is in place, begin following up with your leads as soon as they express any interest and return to those that were promising but for some reason did not convert. The sooner you reach out, the better, but taking a second look as you close out the fourth quarter can yield a pleasant surprise or two. You have a short window of opportunity to close a sale after you’ve made initial contact with a prospect.
  3. Personalize your messages: When you contact prospects by way of marketing emails, always address them by name and tailor your offer as specifically to their needs or priorities, as possible. One-size-fits-all emails that make a generic offer are destined for either the spam or trash file. When you’re returning to a previously worked lead you’ll have the advantage of history, to which you can refer to customize your message and make yourself more credible, trustworthy and, perhaps, better positioned to make a sale this time.
  4. Continue warm leads follow- up: Finally, don’t walk away after a single follow-up. According to research by RAIN Sales Training, a global sales training headquartered in Boston, MA, an average of eight touch point interactions are required to convert a lead to a sale. Stay the course, but be sure that you don’t come across as too pushy, or you may risk turning off a potential client entirely.

Remember, other marketers might be packing it in for the 4th Quarter due to limited budgets and the holidays on their minds. But this is your perfect opportunity to double down on your lead generation efforts to finish the year off on top.

Thanks for reading,

Kim

Image :© Joao Souza. Fish market in Salvador de Bahia, Brazil February 12, 2021

5 Ways to Keep Prospects on Your Website

Persuading potential customers to visit your website is a big step. You have a shot at winning a customer, but first, you’ll need to do a few critical things right. Your objective is to supply the information that prospects want (and need) to become customers.

Your website must deliver—in clear, enthusiastic and reassuring language and images—that portray your products and/or services as effective, easy-to-use and eye-candy visible. Create a yellow brick road journey that moves webiste visitors through a trust-inspiring buyer’s journey that has a real Hollwood ending—a sale!

1. Landing page

No one wants to waste time trying to figure out what your company sells, how they can buy it or other essential information. If they don’t find what they’re looking for in what they feel is a reasonable amount of time it’s click and they’re out of there. Disappointed site visitors will leave you and find someone who makes it easy for them.

Think objectively about what you would want and need to see and learn about your products or services if you were searching for a solution. Your landing page should include the big picture basics of why your products and services make sense and it’s all got to be right there at eye level.

2. Decision-making info

Especially for B2B products and services, prospects will conduct extensive research and compare the offerings of two or more competitors before committing to buy. Make information about who you are and what you do easy to find. You can add more content to your website by starting a blog, adding more web pages and ensuring all the essential information a customer needs is there. Further, ensure your website is uncluttered and easy to read, so that prospective customers are drawn to keep browsing and reading your content.

3. Call-to-action

A single CTA on your landing per page, no matter how appealing, may not grab the attention of site visitors who do a quick scroll through your site as they search for specific info. Someone who might do business with you might skate by during a hasty tour of your site, no matter how bright and eye-catching your CTA. Be smart and proactive and include multiple calls to action.

Tie your CTAs to specific steps in the customer buying funnel—click to receive a case study that helps you understand how we help customers get the job done; click here for a 30 minute free consultation: get started with a one month free trial here.

4. Purposeful content

Include content that demonstrates your expertise because that’s the information that supports decision-making (in your favor!). A regularly published newsletter or blog, white papers and /or case studies, customer testimonials and articles about you and your your organization that appear in the press, including your hyper-local neighborhood publications are validations of your expertise. Everything that you post onto your website is there to be in service to persuading a prospect to become a customer. This is not about window dressing.

5. Trust and authenticity

The best way to combat distrust is to demonstrate your relevance, ability to do the job and authenticity. Personalizing your website with real photos and details. If you can’t afford to hire a professional photographer, take photos of your staff, office and products using what you have at your disposal — even if that’s just your cell phone camera (making sure that your photos are clear and not blurry). Adding personal details like photos of yourself as the owner, a street view of your location, etc. will elicit more trust from online shoppers.

Thanks for reading,

Kim

Image: Vogue Magazine Collections app for Apple iPad and iPhone

Use Customer Service to Grow Your Business

The quality of customer service that your organization delivers reveals more than you may suspect about your organization— the quality of the products and services offered, your commitment to quality control, your respect for those who buy from you, your appreciation of the value of building and maintaining good customer relationships, your brand and your management skills.

Of the many tasks that a business owner must examine and address, few are more representative of your business acumen than customer service. You owe it to customers, prospective customers (you want to convert them, yes?) and yourself to analyze your company’s buyer’s journey and after- sale service and ensure that every customer touch point reflects your commitment to providing a solution to the needs of those who might become your customers and your goal to promote confidence and trust in your company.

Encourage customer feedback—-distribute a survey when you send an invoice, initiate conversations about what might make doing business with you even better. Read on and remind yourself of why customer service matters.

It’s good business

While there are many factors that contribute to the success or failure of a business, good customer service is always a positive. When customers are pleased to do business with your establishment, they’re likely to say good things about you, your team and your products or services. Remember to ask your happy customers to write online reviews, make referrals and also contribute testimonials or participate in a case study.

Prospects, too

The buyer’s journey requires the engagement of you or your team once prospects move from stage 1 Top of Funnel to stage 2 Middle of Funnel. As prospects become more serious about doing business, personal interaction begins. Prospects may want to have a 30 minute (free) consultation, or they may have a question or two. You and your team must respond to inquiries from prospective customers promptly, professionally and pleasantly.

Prospects who’ve maintained an interest in your product or service and entered stage 3 Bottom of Funnel are especially deserving of superior customer service. It can help you win the sale, or cause you to lose it, if you don’t perform to expectations. Converting someone from consideration to commitment is a careful balancing act that’s eased along with good customer service.

They remember

The customer may forget what they bought and when they bought it, but memories of the interactions between you, or your staff, and the customer will have a long life. It is therefore in your interest to take all possible steps to leave customers and also prospective customers, with pleasant memories of your establishment. I’m sorry to say that memories of poor customer service have the longest life. Many marketing experts estimate that 12 positive experiences are necessary to make up for just one unsatisfactory customer service experience.

They matter

Providing good customer service is the ultimate demonstration of courtesy and respect. Part of the value that you deliver to customers (and prospects) is communicating that you value their business and their interest in doing business with you, even if you ultimately cannot fulfill their need at this time. Treat customers and prospects well and you’ll leave them with a good feeling. They will trust you and will be more likely to refer you to others who may become your customers.

They return

Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Research done by Frederick Reichheld of Bain and Company in Boston, MA concluded that increasing customer retention rates by 5% increases profits by 25% to 95%.

Good customer service is an important ingredient of your customer development strategy. It encourages good customer relationships, good online reviews, good word of mouth, repeat business and referrals. In other words, good customer service is worth money. I believe making money is why you went into business?

Thanks for reading,

Kim

Image: © Nick Briggs, Carnival Film & Television Ltd. Members of the Downton Abbey household staff